Exploring implementation strategies of competitive intelligence in the Namibian telecommunications industry: A case of Telecom Namibia

The mam a1m of this study was to explore the implementation strategies of Competitive Intelligence ofTelecom Namibia. Respondents were drawn from the TN business headquarters in Windhoek, K.homas Region, who are mainly in different levels of management. The study used the qualitative design and semi-structured interviews were used to collect primary data. Using Key Intelligence Topics (KITs), the study was able to explore the implementation strategies as a framework for CI implementation in TN. The study found that TN does not make proactive investment decisions in terms of global expansion and technological competitiveness or global alliances as telecommunication operators. Furthermore, the study revealed that TN does not have a formalised CI collection process, and the organisation is faced by challenges such as the lack of employee training and education, lack of management support for CI activities in the company, and ineffective CI policies and procedures of CI processes. The study also found that the main factor that influences CI is when there is an opportunity for threats. Data revealed that TN applies KITs to make new market and pricing decisions. The study further established that TN only implements CI strategies when the new market is risky than the company must research the existing products and their prices. The study recommends TN to establish a CI unit that will be funded and nurtured. The study also suggests that management provides enough support for CI activities

Grantor dc:publisher

University of Namibia

Year dc:date.issued

2019

Author dc:creator

• Shimwafeni, Ester Tweuhanga

Advisor dc:contributor.advisor

• Muller-kuhn, M-L

• Communication Regulatory Authority of Namibia
• Business intelligence
• Earnings before interest
• Taxes
• Depreciation and amortisation
• Strategic management tool
• Telecom Namibia
• University of Namibia
• Namibia

Language dc:language.iso

en

Handle dc:identifier.uri

http://hdl.handle.net/11070/4088

OAI identifier oai:identifier

oai:repository.unam.edu.na:11070/4088