\"Research of existing literature indicates that below the university level, there has been little effort made in branding academia, namely academic departments. The lack of branding may significantly affect the perceptions that potential students and future employers of these students have about one of these academic units. The impact may be most significant for units where the fields of study that are represented by the department may be unclear, such as in the case of engineering management. However, even in the cases of better-understood fields of study, for example, electrical engineering, the competition for students with other fields of study and within the field of study itself may drive the need for better branding. A model for assessing and understanding a brand's meaning for an intangible service as provided by an academic department has been developed and applied to the case of an engineering management department\"--Abstract, page iii.
","abstract_html":"<p>"Research of existing literature indicates that below the university level, there has been little effort made in branding academia, namely academic departments. The lack of branding may significantly affect the perceptions that potential students and future employers of these students have about one of these academic units. The impact may be most significant for units where the fields of study that are represented by the department may be unclear, such as in the case of engineering management. However, even in the cases of better-understood fields of study, for example, electrical engineering, the competition for students with other fields of study and within the field of study itself may drive the need for better branding. A model for assessing and understanding a brand's meaning for an intangible service as provided by an academic department has been developed and applied to the case of an engineering management department"--Abstract, page iii.</p>","abstract_has_math":false,"creators":["Elrod, Cassandra C."],"institution":"University of Missouri--Rolla","degree_name":"Ph. D. in Engineering Management","degree_level":null,"degree_discipline":null,"degree_department":null,"school":null,"contributors":[],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2016,"date_issued":"2016-02-10T08:00:00Z","date_published":"2016-02-10T08:00:00Z","updated_at":"2026-07-24T03:19:54Z","subjects":["Operations Research, Systems Engineering and Industrial Engineering"],"languages":[],"rights":[],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"https://scholarsmine.mst.edu/doctoral_dissertations/1987","outbound_label":"Repository record","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:creator","label":"Author","values":["Elrod, Cassandra C."]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.available","label":"Dc Date Available","values":["2016-02-10T08:00:00Z"]},{"key":"dc:type","label":"Dc Type","values":["Dissertation - Open Access"]},{"key":"thesis:degree_name","label":"Degree Name","values":["Ph. D. in Engineering Management"]},{"key":"thesis:institution_name","label":"Thesis Institution Name","values":["University of Missouri--Rolla"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Operations Research, Systems Engineering and Industrial Engineering"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["https://scholarsmine.mst.edu/doctoral_dissertations/1987"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["\"Research of existing literature indicates that below the university level, there has been little effort made in branding academia, namely academic departments. The lack of branding may significantly affect the perceptions that potential students and future employers of these students have about one of these academic units. The impact may be most significant for units where the fields of study that are represented by the department may be unclear, such as in the case of engineering management. However, even in the cases of better-understood fields of study, for example, electrical engineering, the competition for students with other fields of study and within the field of study itself may drive the need for better branding. A model for assessing and understanding a brand's meaning for an intangible service as provided by an academic department has been developed and applied to the case of an engineering management department\"--Abstract, page iii.
"]},{"key":"dc:title","label":"Title","values":["The development and application of a systematic approach to evaluating an academic department's brand meaning"]}]}],"canonical_facts":{"dc:creator":["Elrod, Cassandra C."],"dc:date.available":["2016-02-10T08:00:00Z"],"dc:description.abstract":["\"Research of existing literature indicates that below the university level, there has been little effort made in branding academia, namely academic departments. The lack of branding may significantly affect the perceptions that potential students and future employers of these students have about one of these academic units. The impact may be most significant for units where the fields of study that are represented by the department may be unclear, such as in the case of engineering management. However, even in the cases of better-understood fields of study, for example, electrical engineering, the competition for students with other fields of study and within the field of study itself may drive the need for better branding. A model for assessing and understanding a brand's meaning for an intangible service as provided by an academic department has been developed and applied to the case of an engineering management department\"--Abstract, page iii.
"],"dc:identifier":["https://scholarsmine.mst.edu/doctoral_dissertations/1987"],"dc:subject":["Operations Research, Systems Engineering and Industrial Engineering"],"dc:title":["The development and application of a systematic approach to evaluating an academic department's brand meaning"],"dc:type":["Dissertation - Open Access"],"thesis:degree_name":["Ph. D. in Engineering Management"],"thesis:institution_name":["University of Missouri--Rolla"]},"updated_at":"2026-07-24T03:19:54Z"}