Marketing Plan AI-Powered Toothbrush “AI Care”

The development of artificial intelligence (AI) technology is constantly advancing. The AI sector is expected to experience significant growth over the next decade, with the market value estimated to be around US dollars 100 billion in 2023 and increasing twenty-fold to almost US dollars 2 trillion by 2030. (Next Move Strategy Consulting, 2023: as cited by Thormundsson, 2023) AI is a new growing trend in the market, many companies have invested greatly in the advancement of many different products that incorporates the use of AI technology. Seeking to take advantage of this growing trend, the use of AI technology in toothbrushes would offer a unique and exciting approach to oral hygiene for people of all ages, improving brushing technique and providing valuable data for individuals, dentists, and health professionals. Dental professionals, year after year, have found it difficult to make accurate and consistent detection of oral diseases, or problem areas, of patients. However, with the use of AI technology and complex data analysis algorithms, it could lead to a faster and more accurate diagnoses. It could also give users the abilities to track these abnormalities themselves, giving the users an opportunity to save money and time by not having to plan numerous check-ups within a year with their dental practitioner. (Planet DDS, 2023) This Final Master Thesis aims to develop a marketing plan for a new toothbrush that incorporates advanced AI technology. The toothbrush is designed for both children and adults and aims to revolutionize the oral care market by offering a unique, innovative, and personalized brushing experience. This project hopes to analyze the market trends and consumer behavior in the oral health care industry within Ireland, as well as also identifying the preferred target segments for an AI-powered toothbrush. This project also seeks to educate the readers of the many factors that should be taken into consideration, in order to formulate effective marketing strategies within the oral health sector in Ireland.

Authors dc:creator

• Hefny, Mostafa
• Fredericks, Ximano

Advisor dc:contributor.advisor

• Padilla Piernas, Juana María

• Plan de Marketing
• marketing plan
• Toothbrush
• Analisis PESTEL
• PESTEL Analysis
• Analysis of the specific environment
• Al Care

Statement dc:rights

• Attribution-NonCommercial-NoDerivatives 4.0 Internacional

Licence dc:rights.uri

• http://creativecommons.org/licenses/by-nc-nd/4.0/

Language dc:language.iso

en

Handle dc:identifier.uri

http://hdl.handle.net/10952/7652

OAI identifier oai:identifier

oai:repositorio.ucam.edu:10952/7652