The functionality of major-donor fundraising for German hospitals an empirical analysis from the viewpoint of hospital executive personnel and (Ultra-) High Net Worth Individuals.
type: CreativeWork
description: Due to financial constraints, urgent investments or even cutting-edge medical research projects with high financial requirements cannot be realized. Solicitation of major donations as an additional funding source can contribute to this. Crucial here is the knowledge of the most potent donor target group - the high-networth individuals (HNWIs = financial assets of at least $1 million, UHNWIs = financial assets of at least $30 million) as major donors. However, there are hardly any comprehensive empirical data on wealthy individuals as donors to cuttingedge medical projects in Germany. This study, therefore, investigates for the first time to what extent the annual funding gap of the billing-based hospital financing system can be reduced with the help of UHNWIs and HNWIs. In addition, the focus is on how this target group can support specific medical funding projects in cutting-edge medicine and research to derive practical action recommendations. These scientifically based findings, obtained for the first time through the study, are essential for successful systematic major gift fundraising for hospitals and clinics in the healthcare sector. The study follows a mixed-methods approach. First, by dividing the study into two separate sub-studies, each with different target groups (senior hospital staff and fundraisers) and high-net-worth individuals), the research question is examined from two different perspectives. Major gifts fundraising is the most significant growth area in the German fundraising market. The research makes it clear that UHNWIs and HNWIs in Germany are willing to get involved socially and that hospitals represent an attractive donation object for them in terms of a major gift not only during their lifetime but also after their demise. High-net-worth individuals want donors to be approached in a way tailored to them, with direct contact with hospital executives with the appropriate authority and decision-making powers regarding fundraising. However, …
abstract: Due to financial constraints, urgent investments or even cutting-edge medical research projects with high financial requirements cannot be realized. Solicitation of major donations as an additional funding source can contribute to this. Crucial here is the knowledge of the most potent donor target group - the high-networth individuals (HNWIs = financial assets of at least $1 million, UHNWIs = financial assets of at least $30 million) as major donors. However, there are hardly any comprehensive empirical data on wealthy individuals as donors to cuttingedge medical projects in Germany. This study, therefore, investigates for the first time to what extent the annual funding gap of the billing-based hospital financing system can be reduced with the help of UHNWIs and HNWIs. In addition, the focus is on how this target group can support specific medical funding projects in cutting-edge medicine and research to derive practical action recommendations. These scientifically based findings, obtained for the first time through the study, are essential for successful systematic major gift fundraising for hospitals and clinics in the healthcare sector. The study follows a mixed-methods approach. First, by dividing the study into two separate sub-studies, each with different target groups (senior hospital staff and fundraisers) and high-net-worth individuals), the research question is examined from two different perspectives. Major gifts fundraising is the most significant growth area in the German fundraising market. The research makes it clear that UHNWIs and HNWIs in Germany are willing to get involved socially and that hospitals represent an attractive donation object for them in terms of a major gift not only during their lifetime but also after their demise. High-net-worth individuals want donors to be approached in a way tailored to them, with direct contact with hospital executives with the appropriate authority and decision-making powers regarding fundraising. However, …
author: Rump, Axel
language: en
keywords: Recaudación de fondos, financiación, Medicina de vanguardia, Donantes de gran patrimonio, Personas con un patrimonio muy grande (UHNWI), Personas con un patrimonio grande (HNWI)
license: http://creativecommons.org/licenses/by-nc-nd/4.0/
date published: 2023
date modified: 2026-07-24T03:17:47Z
provider: Universidad Catolica de Murcia - Doctoral
publisher: Networked Digital Library of Theses and Dissertations
type: WebPage
source organization: Universidad Catolica de Murcia - Doctoral

PropertyValue
property ID: Handle
value: http://hdl.handle.net/10952/6921