{"id":{"repo_id":"msu","oai_identifier":"oai:d.lib.msu.edu:etd_10394"},"canonical_url":"https://search.dev.ndltd.org/etd/msu/oai:d.lib.msu.edu:etd_10394","repository":{"repo_id":"msu","name":"Michigan State University","base_url":"https://d.lib.msu.edu/oai"},"display":{"title":"Ad/Venture, Inc : case history of a house agency","abstract":"Thesis (M.A.)--Michigan State University. Dept. of Advertising, 1969","abstract_html":"Thesis (M.A.)--Michigan State University. Dept. of Advertising, 1969","abstract_has_math":false,"creators":["Daniels, Jack V."],"institution":null,"degree_name":null,"degree_level":null,"degree_discipline":null,"degree_department":null,"school":null,"contributors":[],"advisors":[],"committee_chairs":[],"committee_members":[],"year":1969,"date_issued":"1969","date_published":"1969","updated_at":"2026-07-24T03:16:51Z","subjects":["Advertising agencies"],"languages":["English"],"rights":["In Copyright"],"rights_urls":[],"identifier_entries":[{"key":"dc:identifier","label":"Identifier","values":["etd:10394","local:MSU_31293030708576"],"render_values":[{"text":"etd:10394","href":null,"code":true},{"text":"local:MSU_31293030708576","href":null,"code":true}]}]},"links":{"outbound_url":"https://doi.org/doi:10.25335/mqrz-pw90","outbound_label":"DOI","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:creator","label":"Author","values":["Daniels, Jack V."]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:coverage","label":"Dc Coverage","values":["Michigan--Detroit"]},{"key":"dc:date","label":"Dc Date","values":["1969"]},{"key":"dc:relation","label":"Dc Relation","values":["Electronic Theses & Dissertations"]},{"key":"dc:type","label":"Dc Type","values":["Text","Theses"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Advertising agencies"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language","label":"Dc Language","values":["English"]},{"key":"dc:rights","label":"Dc Rights","values":["In Copyright"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["etd:10394","local:MSU_31293030708576","https://doi.org/doi:10.25335/mqrz-pw90"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description","label":"Description","values":["Thesis (M.A.)--Michigan State University. Dept. of Advertising, 1969","Includes bibliographical references (leaves 38-39)"]},{"key":"dc:format","label":"Dc Format","values":["3, iv, 74 i.e. 76 leaves","application/pdf"]},{"key":"dc:title","label":"Title","values":["Ad/Venture, Inc : case history of a house agency"]}]}],"canonical_facts":{"dc:coverage":["Michigan--Detroit"],"dc:creator":["Daniels, Jack V."],"dc:date":["1969"],"dc:description":["Thesis (M.A.)--Michigan State University. Dept. of Advertising, 1969","Includes bibliographical references (leaves 38-39)"],"dc:format":["3, iv, 74 i.e. 76 leaves","application/pdf"],"dc:identifier":["etd:10394","local:MSU_31293030708576","https://doi.org/doi:10.25335/mqrz-pw90"],"dc:language":["English"],"dc:relation":["Electronic Theses & Dissertations"],"dc:rights":["In Copyright"],"dc:subject":["Advertising agencies"],"dc:title":["Ad/Venture, Inc : case history of a house agency"],"dc:type":["Text","Theses"]},"updated_at":"2026-07-24T03:16:51Z"}