Public relations in nonprofit organizations: A guide to establishing public relations programs in nonprofit settings

Public relations has become an increasingly popular topic in the nonprofit community, and the demand for developing piblic relations as a core competency has increased as well. Since many nonprofit organization have limited time and resources for developing fuull-scale public relations programs, many rely on information obtained during one-day workshops or conference presentations presented by public relations professionals who have little or no experience with the concerns of the nonprofit setting. Using a program planning model, this paper describes how nonprofit organizations can increase the capacity and effectiveness of their public relations efforts by building relationships with key stakeholders.

Name thesis:degree_name

Master of Arts (MA)

Grantor dc:publisher

University of Montana

Year

2007

Author dc:creator

• Gale, Megan Kate

• crisis management
• nonprofit organizations
• program planning
• public relations
• relationship management

Repository record dc:identifier

https://scholarworks.umt.edu/etd/785

OAI identifier oai:identifier

oai:scholarworks.umt.edu:etd-1804