{"id":{"repo_id":"mo-state","oai_identifier":"oai:bearworks.missouristate.edu:theses-1507"},"canonical_url":"https://search.dev.ndltd.org/etd/mo-state/oai:bearworks.missouristate.edu:theses-1507","repository":{"repo_id":"mo-state","name":"Missouri State University","base_url":"https://bearworks.missouristate.edu/do/oai/"},"display":{"title":"A Customer-Centered, Strategic Marketing Plan and Advertising Campaign For Audiologists in the Plains States","abstract":"Changes in the field of audiology are creating opportunities for expanded services and additional products for the audiologist. America is aging (i.e., \"baby boomers\") and the demographics are changing. Consumers are becoming more educated and modifed health care plans provide more choices than previously. Audiologists began dispensing hearing aids only 20 years ago and by 1994 increased their market share of hearing aid fittings to 49.3%, with a greater market share in the future. Current training prepares audiologists to meet the challenges of a population in need of clinical audiologic services; however, training for business and marketing is lacking in many programs. The audiologist needs to closely evaluate marketing strategies to facilitate distributing information about the profession to consumers. The purpose of this study is to define the Plains States consumer, what motivates him/her and determine who the consumer views foremost as a hearing health care professional. A customer-centered, strategic marketing plan and advertising campaign for the audiologist is developed from data provided by the survey.","abstract_html":"Changes in the field of audiology are creating opportunities for expanded services and additional products for the audiologist. America is aging (i.e., "baby boomers") and the demographics are changing. Consumers are becoming more educated and modifed health care plans provide more choices than previously. Audiologists began dispensing hearing aids only 20 years ago and by 1994 increased their market share of hearing aid fittings to 49.3%, with a greater market share in the future. Current training prepares audiologists to meet the challenges of a population in need of clinical audiologic services; however, training for business and marketing is lacking in many programs. The audiologist needs to closely evaluate marketing strategies to facilitate distributing information about the profession to consumers. The purpose of this study is to define the Plains States consumer, what motivates him/her and determine who the consumer views foremost as a hearing health care professional. A customer-centered, strategic marketing plan and advertising campaign for the audiologist is developed from data provided by the survey.","abstract_has_math":false,"creators":["Rogers, Jacqueline L."],"institution":null,"degree_name":"Master of Science in Communication Sciences and Disorders","degree_level":"Masters","degree_discipline":"Communication Sciences and Disorders","degree_department":null,"school":null,"contributors":["Laura Smith-Olinde"],"advisors":[],"committee_chairs":[],"committee_members":[],"year":1999,"date_issued":"1999-01-01T08:00:00Z","date_published":"1999-01-01T08:00:00Z","updated_at":"2026-07-24T03:15:35Z","subjects":["Communication Sciences and Disorders"],"languages":[],"rights":["© Jacqueline L Rogers"],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"https://bearworks.missouristate.edu/theses/506","outbound_label":"Repository record","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor","label":"Contributor","values":["Laura Smith-Olinde"]},{"key":"dc:creator","label":"Author","values":["Rogers, Jacqueline L."]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"thesis:degree_discipline","label":"Discipline","values":["Communication Sciences and Disorders"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Masters"]},{"key":"thesis:degree_name","label":"Degree Name","values":["Master of Science in Communication Sciences and Disorders"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Communication Sciences and Disorders"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:rights","label":"Dc Rights","values":["© Jacqueline L Rogers"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["https://bearworks.missouristate.edu/theses/506"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["Changes in the field of audiology are creating opportunities for expanded services and additional products for the audiologist. America is aging (i.e., \"baby boomers\") and the demographics are changing. Consumers are becoming more educated and modifed health care plans provide more choices than previously. Audiologists began dispensing hearing aids only 20 years ago and by 1994 increased their market share of hearing aid fittings to 49.3%, with a greater market share in the future. Current training prepares audiologists to meet the challenges of a population in need of clinical audiologic services; however, training for business and marketing is lacking in many programs. The audiologist needs to closely evaluate marketing strategies to facilitate distributing information about the profession to consumers. The purpose of this study is to define the Plains States consumer, what motivates him/her and determine who the consumer views foremost as a hearing health care professional. A customer-centered, strategic marketing plan and advertising campaign for the audiologist is developed from data provided by the survey."]},{"key":"dc:title","label":"Title","values":["A Customer-Centered, Strategic Marketing Plan and Advertising Campaign For Audiologists in the Plains States"]}]}],"canonical_facts":{"dc:contributor":["Laura Smith-Olinde"],"dc:creator":["Rogers, Jacqueline L."],"dc:description.abstract":["Changes in the field of audiology are creating opportunities for expanded services and additional products for the audiologist. America is aging (i.e., \"baby boomers\") and the demographics are changing. Consumers are becoming more educated and modifed health care plans provide more choices than previously. Audiologists began dispensing hearing aids only 20 years ago and by 1994 increased their market share of hearing aid fittings to 49.3%, with a greater market share in the future. Current training prepares audiologists to meet the challenges of a population in need of clinical audiologic services; however, training for business and marketing is lacking in many programs. The audiologist needs to closely evaluate marketing strategies to facilitate distributing information about the profession to consumers. The purpose of this study is to define the Plains States consumer, what motivates him/her and determine who the consumer views foremost as a hearing health care professional. A customer-centered, strategic marketing plan and advertising campaign for the audiologist is developed from data provided by the survey."],"dc:identifier":["https://bearworks.missouristate.edu/theses/506"],"dc:rights":["© Jacqueline L Rogers"],"dc:subject":["Communication Sciences and Disorders"],"dc:title":["A Customer-Centered, Strategic Marketing Plan and Advertising Campaign For Audiologists in the Plains States"],"thesis:degree_discipline":["Communication Sciences and Disorders"],"thesis:degree_level":["Masters"],"thesis:degree_name":["Master of Science in Communication Sciences and Disorders"]},"updated_at":"2026-07-24T03:15:35Z"}