Dynometrics : an innovative lactic acid measurement solution for endurance athletes

Aspire is a company I co-founded along with John, PhD, in September 2014. Our mission is to be a breath of fresh air in the old-fashioned wearable sports technology market by leveraging the power of science and data to empower athletes with factual insights from their bodies and help them improve their performance. We have developed the first wearable lactic acid meter that works in real time and does not require a single drop of blood. This thesis will outline our business plan for this product by analyzing our market, competitive positioning, product roadmap as well as defining our customer, his expectations and introducing our team. Finally, we will discuss our growth strategy and expected financial performance in the long run.

Department dc:contributor.department

Sloan School of Management.

Grantor dc:publisher

Massachusetts Institute of Technology

Year dc:date.issued

2015

Author dc:creator

• Babini, Alessandro

Advisor dc:contributor.advisor

• Christian Catalini.

• Sloan School of Management.

Statement dc:rights

• M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission.

Licence dc:rights.uri

• http://dspace.mit.edu/handle/1721.1/7582

Language dc:language.iso

eng

Handle dc:identifier.uri

http://hdl.handle.net/1721.1/99023

OAI identifier oai:identifier

oai:dspace.mit.edu:1721.1/99023