The convergence of supply chain integration and electronic commerce

Three forces drive the information economy: competition, customers, and change. Supply chain integration seeks to achieve optimal performance of the supply chain as a whole by finding the appropriate balance of "focused" excellence and process coordination. Successfully overcoming the corporate silos of the industrial age requires a focus on process, systems integration, and supply chain collaboration. New models of electronic commerce were often not economically feasible before the widespread deployment of the internet, but they fundamentally rely on the same principles of marketing and supply chain integration that govern the pre-internet business world. Intelligent agents, real-time personalized marketing, and online catalogs all rely on a solid relational database model. These business models have been successfully measured by analyzing their impact on Return on Assets and cost reduction. Recent implementations of technology such as the Extensible Markup Language (XML) hold much promise. Using XML as a communication standard, and with a strong process focus, the RosettaNet organization and other leading companies arc demonstrating that the key clements of a successful business model in an internet economy are process-oriented supply chain integration and customer-focused electronic commerce.

Department dc:contributor.department

Massachusetts Institute of Technology. Department of Civil and Environmental Engineering

Grantor dc:publisher

Massachusetts Institute of Technology

Year dc:date.issued

1999

Author dc:creator

• Slibeck, Jason B. (Jason Bennett), 1969-

Advisor dc:contributor.advisor

• George A. Kocur.

• Civil and Environmental Engineering.

Statement dc:rights

• M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission.

Licence dc:rights.uri

• http://dspace.mit.edu/handle/1721.1/7582

Language dc:language.iso

eng

Handle dc:identifier.uri

http://hdl.handle.net/1721.1/9496

OAI identifier oai:identifier

oai:dspace.mit.edu:1721.1/9496