Optimal modality of market entry for a neuromonitoring innovation : assessment for a leading medical device provider

Technological advances have led to treating complicated surgical indications and early recovery for millions of patients worldwide. Developments that also provide cost benefits and simplify procedures have global appeal. This report provides an analysis and evaluation of a neuromonitoring technology as applicable to the US medical device market. This technology promises to make surgery safer and reduce the learning curve associated with complicated procedures. The goal is to recommend the optimal mode of market entry for a leading device provider for the US Market.

Department dc:contributor.department

Sloan School of Management.

Grantor dc:publisher

Massachusetts Institute of Technology

Year dc:date.issued

2014

Author dc:creator

• Bothra, Sandeep

Advisor dc:contributor.advisor

• Sharmila Chatterjee.

• Sloan School of Management.

Statement dc:rights

• M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission.

Licence dc:rights.uri

• http://dspace.mit.edu/handle/1721.1/7582

Language dc:language.iso

eng

Handle dc:identifier.uri

http://hdl.handle.net/1721.1/93006

OAI identifier oai:identifier

oai:dspace.mit.edu:1721.1/93006