Strategies of manufacturers in the automobile sector

An in-depth analysis of the automobile data from 1980 to 2006 is carried out with a goal of understanding strategies employed by various manufacturers in bringing their models to the market in a retrospective fashion. The data analysis tries to identify the differences in specific parameters of focus by US and Asian manufacturers which might have led to their strategies of market positioning over this period. The analysis itself is carried out both qualitatively by understanding the data in different ways, and qualitatively by running regressions. We show that fuel economy and acceleration were the two parameters of focus for Asian Manufacturers whereas US manufacturers might have focused more on horsepower and torque during this period.

Department dc:contributor.department

Sloan School of Management.

Grantor dc:publisher

Massachusetts Institute of Technology

Year dc:date.issued

2014

Author dc:creator

• Bodduluri, Radhika Mohan Choudary

Advisor dc:contributor.advisor

• Christopher R. Knittel.

• Sloan School of Management.

Statement dc:rights

• M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission.

Licence dc:rights.uri

• http://dspace.mit.edu/handle/1721.1/7582

Language dc:language.iso

eng

Handle dc:identifier.uri

http://hdl.handle.net/1721.1/93005

OAI identifier oai:identifier

oai:dspace.mit.edu:1721.1/93005