Abstract
dc:description.abstractThis thesis explores the potential application of RFID (Radio Frequency Identification) technology as an AIDC (Automatic Identification and Data Capture) mechanism in the Consumer Packaged Goods (CPG) industry. MIT's Auto-ID Center is coordinating a consortium of CPG industry players, channel partners. RFID technology vendors, and consulting firms to encourage the widespread adoption of this technology through collaboration and shared development. Unilever Home and Personal Care, North American Division, is a sponsor and active participant in Auto-ID field tests. In an industry characterized by intense rivalry and formidable buyer power, Unilever HPC recognizes that cost savings enablers are key to survival. Additionally, the information transparency available through the RFID hardware and software infrastructure could mitigate the bullwhip effect, reducing inventory and improving on-shelf availability rates throughout the entire supply chain. Since this technology is still in the ferment stage of its AIDC lifecycle, Unilever and other industry players are unclear about the value creation and capture potential of RFID. This thesis attempts to highlight potential implementation benefits and challenges to enable more informed decisions. Additionally, it discusses how Unilever can leverage the dramatic improvement in information flow to drive paradigmatic change in its supply chain, providing a clear competitive advantage in the CPG industry.
Degree
thesis:*- Department dc:contributor.department
- Management of Technology Program.
- Grantor dc:publisher
- Massachusetts Institute of Technology
- Year dc:date.issued
- 2002
Author and committee
dc:creator, dc:contributor.*- Author dc:creator
-
- Pararas-Carayannis, Jennifer, 1974-
- Advisor dc:contributor.advisor
-
- Erik Brynjolfsson.
Subjects
dc:subject × 1Rights
dc:rights- Statement dc:rights
-
- M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission.
- Licence dc:rights.uri
- Language dc:language.iso
- eng
Identifiers
dc:identifier.*- Handle dc:identifier.uri
- http://hdl.handle.net/1721.1/8466
- OAI identifier oai:identifier
- oai:dspace.mit.edu:1721.1/8466