Radical innovation of user experience : how high tech companies create new categories of products

In the last 15 years, several high tech companies successfully developed revolutionary products that were not based on completely new base technology. Instead, the companies used existing technologies to create products with attractive user experiences. The products appealed to customers and made their manufacturers leaders in their corresponding market segments. The approach to innovation taken by these companies could be called the "radical innovation of user experience." In this work, I will look for common patterns in customer research, product development, and the organizational management of successful user-experience innovation companies. As a result, I will create an asset of recommendations that could be used by product managers and general managers of technology companies to assess their innovation strategy.

Department dc:contributor.department

Sloan School of Management.

Grantor dc:publisher

Massachusetts Institute of Technology

Year dc:date.issued

2010

Author dc:creator

• Turilin, Mikhail

Advisor dc:contributor.advisor

• Alan MacCormack.

• Sloan School of Management.

Statement dc:rights

• M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission.

Licence dc:rights.uri

• http://dspace.mit.edu/handle/1721.1/7582

Language dc:language.iso

eng

Handle dc:identifier.uri

http://hdl.handle.net/1721.1/59142

OAI identifier oai:identifier

oai:dspace.mit.edu:1721.1/59142