{"id":{"repo_id":"mit","oai_identifier":"oai:dspace.mit.edu:1721.1/49770"},"canonical_url":"https://search.dev.ndltd.org/etd/mit/oai:dspace.mit.edu:1721.1/49770","repository":{"repo_id":"mit","name":"MIT","base_url":"https://dspace.mit.edu/oai/request"},"display":{"title":"The U.S. cable television industry : the multi-service operator organizational structure as a bundle of competencies","abstract":"The United States cable television industry is experiencing fierce competition from telephone companies and content providers, as well as new and possibly unknown entrants. As organizations in the industry are currently dealing with competitor firms' ability to enter the domains of media, entertainment, and communications bundled services, areas that were traditionally controlled by the cable companies. The commoditization of voice, video, and data networks has led cable companies to rethink how they are going organize to be able to compete, service customer needs, and keep competitors from entering their domains, while maintaining best-in-breed product differentiation. In order for the cable companies to maintain their dominant position, I argue in this thesis that the firms must change from being a single service cable company, to being multi-service operators (MSO). This change in operations requires a new organization structure.","abstract_html":"The United States cable television industry is experiencing fierce competition from telephone companies and content providers, as well as new and possibly unknown entrants. As organizations in the industry are currently dealing with competitor firms&#x27; ability to enter the domains of media, entertainment, and communications bundled services, areas that were traditionally controlled by the cable companies. The commoditization of voice, video, and data networks has led cable companies to rethink how they are going organize to be able to compete, service customer needs, and keep competitors from entering their domains, while maintaining best-in-breed product differentiation. In order for the cable companies to maintain their dominant position, I argue in this thesis that the firms must change from being a single service cable company, to being multi-service operators (MSO). This change in operations requires a new organization structure.","abstract_has_math":false,"creators":["Moorthy, Satish K. (Satish Kumar)"],"institution":"Massachusetts Institute of Technology","degree_name":null,"degree_level":null,"degree_discipline":null,"degree_department":"Sloan School of Management.","school":null,"contributors":[],"advisors":["John Van Maanen."],"committee_chairs":[],"committee_members":[],"year":2009,"date_issued":"2009","date_published":"2009","updated_at":"2026-07-22T22:20:52Z","subjects":["Sloan School of Management."],"languages":["eng"],"rights":["M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission."],"rights_urls":["http://dspace.mit.edu/handle/1721.1/7582"],"identifier_entries":[]},"links":{"outbound_url":"http://hdl.handle.net/1721.1/49770","outbound_label":"Handle","outbound_source":"dc:identifier.uri"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor.advisor","label":"Advisor","values":["John Van Maanen."]},{"key":"dc:contributor.department","label":"Department","values":["Sloan School of Management."]},{"key":"dc:contributor.other","label":"Dc Contributor Other","values":["Sloan School of Management."]},{"key":"dc:creator","label":"Author","values":["Moorthy, Satish K. 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(Satish Kumar)"],"dc:date.accessioned":["2009-11-06T16:32:49Z"],"dc:date.available":["2009-11-06T16:32:49Z"],"dc:date.issued":["2009"],"dc:description":["Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management, 2009.","Includes bibliographical references (leaves 47-48)."],"dc:description.abstract":["The United States cable television industry is experiencing fierce competition from telephone companies and content providers, as well as new and possibly unknown entrants. As organizations in the industry are currently dealing with competitor firms' ability to enter the domains of media, entertainment, and communications bundled services, areas that were traditionally controlled by the cable companies. The commoditization of voice, video, and data networks has led cable companies to rethink how they are going organize to be able to compete, service customer needs, and keep competitors from entering their domains, while maintaining best-in-breed product differentiation. In order for the cable companies to maintain their dominant position, I argue in this thesis that the firms must change from being a single service cable company, to being multi-service operators (MSO). This change in operations requires a new organization structure."],"dc:description.degree":["M.B.A."],"dc:identifier.uri":["http://hdl.handle.net/1721.1/49770"],"dc:language.iso":["eng"],"dc:publisher":["Massachusetts Institute of Technology"],"dc:rights":["M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 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