Unified communications : convergence of platforms and strategies of two software vendors

Unified Communications: Convergence of Platforms and Strategies of Two Software Vendors by Muhammad Zia Hydari ABSTRACT Unified communication (UC) is the convergence of various modes of communication - voice telephony, email, instant messaging (IM), video conferencing and so on - used by enterprise workers. Academic literature exists that discusses digital convergence in various domains. Although UC has received considerable attention in the business press, we are not aware of any academic study within the domain of UC that explains the convergence of platforms and its links to the technology strategy of UC firms. This thesis presents an academic analysis of some platforms underlying UC and the emerging strategies of two software firms within the UC market. The theory of network effects originally developed by Rohlfs is central to the analysis in this thesis. The analysis of platform strategies of the UC firms is informed by the theoretical work on platform leadership (Gawer & Cusumano), convergence (Greenstein et al.), platform envelopment (Eisenmann et al.), and two-sided platforms (Tirole et al.). The thesis first describes four platform applications underlying UC viz. voice telephony, email, IM, and video communication. The analysis of email, IM and video communication in this thesis is unique as it takes a long term view to explain the current market situation within these domains. In particular, the thesis describes technological factors, network effects, standard battles, and competition that have led to the current market state. The thesis also links insights from these platforms to repercussions for UC supplier firms. The thesis then describes the strategies of two software vendors - Microsoft and IBM - using elements from Gawer & Cusumano's work on platform leadership.

Department dc:contributor.department

System Design and Management Program.

Grantor dc:publisher

Massachusetts Institute of Technology

Year dc:date.issued

2008

Author dc:creator

• Hydari, Muhammad Zia

Advisor dc:contributor.advisor

• Erik Brynjolfsson.

• System Design and Management Program.

Statement dc:rights

• M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission.

Licence dc:rights.uri

• http://dspace.mit.edu/handle/1721.1/7582

Language dc:language.iso

eng

Handle dc:identifier.uri

http://hdl.handle.net/1721.1/44901

OAI identifier oai:identifier

oai:dspace.mit.edu:1721.1/44901