Developing a global strategy for a Brazilian engineering services provider

The Delta Model framework is used in this work to assess a engineering services provider's current and desired level of customer bonding and define a Strategic Plan towards a global operation. Several other frameworks serve as support for the setting of the strategic thrusts, helping select which competencies to export, where to operate and what to incorporate in each location. This thesis aimed at leveraging the company's current localized success to achieve a more sustainable position in today's economic world, more and more borderless and yet stage of important sources of geographic arbitrage and competitive advantage.

Department dc:contributor.department

Sloan School of Management.

Grantor dc:publisher

Massachusetts Institute of Technology

Year dc:date.issued

2008

Author dc:creator

• Oliveira, Abner Lima de

Advisor dc:contributor.advisor

• Arnoldo C. Hax.

• Sloan School of Management.

Statement dc:rights

• M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission.

Licence dc:rights.uri

• http://dspace.mit.edu/handle/1721.1/7582

Language dc:language.iso

eng

Handle dc:identifier.uri

http://hdl.handle.net/1721.1/44431

OAI identifier oai:identifier

oai:dspace.mit.edu:1721.1/44431