A framework for global business strategy planning for the wireless telecommunication carrier

Within 27 years from 1979 when the first analogue cellular telephone system was launched, the Wireless Telecommunication industry has evolved drastically. Its technology and service are now in third generation: 3G, and already moving forward to 4G. Within a few years, it will enable the exchange of multimedia contents with huge digital data over the air. In the global market, most countries have deregulation and encourage now free competition. Especially emerging market e.g. BRICS is rapidly growing and intensifying the global competition. Furthermore, it seems that the internet revolution forces the industry to change their traditional business model entirely. In this situation, wireless telecom carriers may not be able to survive if they fail to adapt to the new evolved environment. They need developing an appropriate global business strategy, taking into account all complex essential factors: integration with the internet, sustainable disruptive innovation, international technology standardization and market globalization. What framework and method can solve the problem?

Department dc:contributor.department

Sloan School of Management.

Grantor dc:publisher

Massachusetts Institute of Technology

Year dc:date.issued

2007

Author dc:creator

• Yamashita, Tetsuya

Advisor dc:contributor.advisor

• Donald R. Lessard.

• Sloan School of Management.

Statement dc:rights

• M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission.

Licence dc:rights.uri

• http://dspace.mit.edu/handle/1721.1/7582

Language dc:language.iso

eng

Handle dc:identifier.uri

http://hdl.handle.net/1721.1/39357

OAI identifier oai:identifier

oai:dspace.mit.edu:1721.1/39357