Supporting finding and re-finding through personalization

Although one of the most common uses for the Internet to search for information, Web search tools often fail to connect people with what they are looking for. This is because search tools are designed to satisfy people in general, not the searcher in particular. Different individuals with different information needs often type the same search terms into a search box and expect different results. For example, the query "breast cancer" may be used by a student to find information on the disease for a fifth grade science report, and by a cancer patient to find treatment options. This thesis explores how Web search personalization can help individuals take advantage of their unique past information interactions when searching. Several studies of search behavior are presented and used to inform the design of a personalized search system that significantly improves result quality. Without requiring any extra effort from the user, the system is able to return simple breast cancer tutorials for the fifth grader's "breast cancer" query, and lists of treatment options for the patient's. While personalization can help identify relevant new information, new information can create problems re-finding when presented in a way that does not account for previous information interactions.

Department dc:contributor.department

Massachusetts Institute of Technology. Dept. of Electrical Engineering and Computer Science.

Grantor dc:publisher

Massachusetts Institute of Technology

Year dc:date.issued

2007

Author dc:creator

• Teevan, Jaime B. (Jaime Brooks), 1976-

Advisor dc:contributor.advisor

• David R. Karger.

• Electrical Engineering and Computer Science.

Statement dc:rights

• M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission.

Licence dc:rights.uri

• http://dspace.mit.edu/handle/1721.1/7582

Language dc:language.iso

eng

Handle dc:identifier.uri

http://hdl.handle.net/1721.1/38536

OAI identifier oai:identifier

oai:dspace.mit.edu:1721.1/38536