Order promising/fulfillment and customer/channel collaboration in supply chain management

This research investigates the order promising and fulfillment and customer and channel collaboration functions of a company. In addition to presenting more precise definitions, we identify and analyze current and emerging innovative practices in these two functions implemented by leading companies across nine industries, namely aerospace, apparel, automobile, computer, consumer packaged goods, petroleum, pharmaceutical, retail, and telecommunication. Based on our analysis, we propose a framework for categorizing order promising/fulfillment and customer/channel collaboration business models and strategies as well as future trends. Significance of integration of these two functions is also analyzed. Finally, we present guidelines for companies to optimize their operations vis-à-vis Customer and Demand management and prepare themselves for business success as far as into the year 2020.

Department dc:contributor.department

Massachusetts Institute of Technology. Engineering Systems Division.

Grantor dc:publisher

Massachusetts Institute of Technology

Year dc:date.issued

2006

Authors dc:creator

• An, Yimin, M. Eng. Massachusetts Institute of Technology
• Srethapakdi, Samuel

Advisor dc:contributor.advisor

• Mahender Singh.

• Engineering Systems Division.

Statement dc:rights

• M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission.

Licence dc:rights.uri

• http://dspace.mit.edu/handle/1721.1/7582

Language dc:language.iso

eng

Handle dc:identifier.uri

http://hdl.handle.net/1721.1/36148

OAI identifier oai:identifier

oai:dspace.mit.edu:1721.1/36148