Demand management : a cross-industry analysis of supply-demand planning

Globalization increases product variety and shortens product life cycles. These lead to an increase in demand uncertainty and variability. Outsourcing to low-cost countries increases supply lead-time and supply uncertainty and variability. Coupled with the increase of mergers and acquisitions, which increase supply chain complexity, and the unforgiving nature of having too little or too much inventory, these factors have accelerated the importance and adoption of the Sales and Operations Planning (S&OP) process. S&OP is driven by a cross functional team, with the purpose of balancing supply and demand with the objective of maximizing a company's goals. It manages the supply and demand uncertainties, balances the different internal and external stakeholders' interests, and aligns the operations towards its strategy and vision. In support of the Supply Chain 2020 Project at MIT, this thesis focuses on analyzing the S&OP function across industries. Using the Phase I SC 2020 theses, literature, white papers, and interviews with industry experts, this thesis compares and contrasts the S&OP practices across nine industries.

Department dc:contributor.department

Massachusetts Institute of Technology. Engineering Systems Division.

Grantor dc:publisher

Massachusetts Institute of Technology

Year dc:date.issued

2006

Author dc:creator

• Tan, Peng Kuan

Advisor dc:contributor.advisor

• Larry Lapide.

• Engineering Systems Division.

Statement dc:rights

• M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission.

Licence dc:rights.uri

• http://dspace.mit.edu/handle/1721.1/7582

Language dc:language.iso

eng

Handle dc:identifier.uri

http://hdl.handle.net/1721.1/36139

OAI identifier oai:identifier

oai:dspace.mit.edu:1721.1/36139