A computational method and software development for make-to-order pricing optimization

High variability of demand and inflexible capacity are inevitable in a make-to-order production despite its cost savings. A computational method is proposed in this thesis to exploit pricing opportunities in the price elasticity of demand and the up-to-date order transactions. Software development possibility was considered based on such pricing optimization method. Based on experiments conducted using a software prototype, we concluded that using the proposed computational method and software developed following the method with acceptable performance and scalability, pricing optimization was able to increase the revenue of a make-to-order production.

Department dc:contributor.department

System Design and Management Program.

Grantor dc:publisher

Massachusetts Institute of Technology

Year dc:date.issued

2006

Author dc:creator

• Wang, Zhiyong, S.M. Massachusetts Institute of Technology. Engineering Systems Division

Advisor dc:contributor.advisor

• David Simchi-Levi.

• System Design and Management Program.

Statement dc:rights

• M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission.

Licence dc:rights.uri

• http://dspace.mit.edu/handle/1721.1/7582

Language dc:language.iso

eng

Handle dc:identifier.uri

http://hdl.handle.net/1721.1/35097

OAI identifier oai:identifier

oai:dspace.mit.edu:1721.1/35097