Impression formation in the information age : a study and design for online dating

43% of American adults are single and many are looking for new social and romantic connections. At the same time, the Internet offers services to both research and contact other individuals. As a result, proactive computer savvy singles are logging on to find romantic partners. While the online dating industry advertises its success citing the large number of registered users, other evidence indicates broad dissatisfaction: the analysis of website behavior reveals that most users are inactive and experienced online daters state a preference for dating offline versus on. To account for this dissatisfaction, I locate decision-point failures. To improve the process, I propose and test an alternate model. Part 1 shows that acquiring more information - one of the perceived benefits of meeting online and reading profiles - can have negative effects, such as leading to less liking over time, while failing to make people really believe they know others better. The expectation that getting to know others more will lead to more liking, coupled with the fact that more information leads to less liking, means that online daters are frequently disappointed, causing them to leave dating sites, and to continue to prefer offline dating despite its drawbacks.

Department dc:contributor.department

Massachusetts Institute of Technology. Dept. of Architecture. Program In Media Arts and Sciences

Grantor dc:publisher

Massachusetts Institute of Technology

Year dc:date.issued

2005

Author dc:creator

• Frost, Jeana (Jeana H.), 1973-

Advisor dc:contributor.advisor

• Dan Ariely.

• Architecture. Program In Media Arts and Sciences

Statement dc:rights

• M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission.

Licence dc:rights.uri

• http://dspace.mit.edu/handle/1721.1/33879
• http://dspace.mit.edu/handle/1721.1/7582

Language dc:language.iso

eng

Identifier URI

http://dspace.mit.edu/handle/1721.1/33879

OAI identifier oai:identifier

oai:dspace.mit.edu:1721.1/33879