Using a newsvendor model for demand planning of NFL replica jerseys

The thesis addresses the inventory planning process for NFL Replica jerseys. The analysis is conducted from the perspective of the manufacturer's North American distribution center, and how flexibility can be employed to meet customer demands. NFL replica jerseys can be stocked either completed with player name and number, called "dressed" or as "blank" jerseys that can be customized at the distribution center. Player demand can change drastically from year to year. The result is that common practice is to minimize inventory at year-end, and treat each season as a single period. The approach taken utilizes the newsvendor model to determine the optimal stocking levels of replica jerseys given an expected demand forecast. Two modeling approaches were compared, the traditional newsvendor problem and a newsvendor model with risk pooling. The traditional newsvendor problem separated selected players to order as dressed jerseys and remaining demand to order as "blank" jerseys. The second approach, the newsvendor with risk pooling, provides a more flexible inventory plan that satisfies selected player demand using a combination of dressed and blank jerseys. The newsvendor model with risk pooling resulted in the higher expected profits then the traditional newsvendor model, and comparable service levels, but at much lower inventory levels.

Department dc:contributor.department

Massachusetts Institute of Technology. Engineering Systems Division.

Grantor dc:publisher

Massachusetts Institute of Technology

Year dc:date.issued

2004

Author dc:creator

• Parsons, John C. W. (John Charles Wilfred), 1976-

Advisor dc:contributor.advisor

• Stephen C. Graves.

• Engineering Systems Division.

Statement dc:rights

• M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission.

Licence dc:rights.uri

• http://dspace.mit.edu/handle/1721.1/7582

Language dc:language.iso

en_US

Handle dc:identifier.uri

http://hdl.handle.net/1721.1/28506

OAI identifier oai:identifier

oai:dspace.mit.edu:1721.1/28506