{"id":{"repo_id":"mit","oai_identifier":"oai:dspace.mit.edu:1721.1/17860"},"canonical_url":"https://search.dev.ndltd.org/etd/mit/oai:dspace.mit.edu:1721.1/17860","repository":{"repo_id":"mit","name":"MIT","base_url":"https://dspace.mit.edu/oai/request"},"display":{"title":"Banking channel management : global trends and strategies","abstract":"Banking channel management has become a crucial component in the drive for improved efficiency. Since the channel is the interlocutor between customers and products, banks are leveraging their knowledge of channels to efficiently address perfect product portfolio through the most cost-effective and profitable channel. This thesis describes some ideas currently influencing banking channel management strategy and how banks can manage and take advantage of these factors through focusing on efficiency, customer segmentation and channel interaction versus cost structure. 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