Broadband Internet portal strategy analysis for telecom company

This paper analyzes the changes in the Internet portal business strategy for telecom and other Internet access service providers (ISPs) because broadband Internet access is becoming the standard due to the rapid technology development and growth of Internet access needs and services. I provide some viable strategies for telecom companies that compete with successful Internet portals such as Yahoo. Based on my survey results, I propose the following three workable strategies. The first is outsourcing excellent modules to web sites at both large corporations and individual sites. The second strategy is providing specialized information management services for individual activities in order to retain loyal users, and the third strategy is making this service available for brand building by providing solid security/privacy policies at portals available only at telecom companies. Also, I identified the following four issues that telecom companies need to address to implement the above strategies. First, to introduce modularized services to large-scale competitors, I encourage protocol interoperability on both sides until substantial results and benefits have been realized. Next, telecom companies need to prepare to provide services that first-tier portals are unable to introduce, e.g., schemes that do not require visitors to be led to telecom companies sites. Third, to establish a solid reputation and public trust in the security/privacy services, telecom companies need to prepare a long-term strategic business plan to reach the goal. Last, viable business model is not only advertisement but also marketplace model. Selling security function as an option is also effective.

Department dc:contributor.department

Management of Technology Program.

Grantor dc:publisher

Massachusetts Institute of Technology

Year dc:date.issued

2004

Author dc:creator

• Motohashi, Takeshi, 1968-

Advisor dc:contributor.advisor

• Henry Birdseye Weil.

• Management of Technology Program.

Statement dc:rights

• M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission.

Licence dc:rights.uri

• http://dspace.mit.edu/handle/1721.1/7582

Language dc:language.iso

eng

Handle dc:identifier.uri

http://hdl.handle.net/1721.1/17812

OAI identifier oai:identifier

oai:dspace.mit.edu:1721.1/17812