In search of the silver lining : case analysis for mature market businesses

The business models of industries addressing consumers over the age of 55 are examined. A 3-D framework: Define, Design, and Deliver is developed to provide an understanding of notable failures in the mature market. Case studies in three sub-industries are used to highlight the negative effects of key influencers on each of the 3-D activities. Documentation from the business press and interviews with industry leaders are used to illuminate issues and seek best practices. The 3-D framework is used to explain mature market failures and to provide practical guidelines to business.

Department dc:contributor.department

Management of Technology Program.

Grantor dc:publisher

Massachusetts Institute of Technology

Year dc:date.issued

2003

Author dc:creator

• Panagos, Timothy I. (Timothy Ian), 1970-

Advisor dc:contributor.advisor

• Joseph F. Coughlin.

• Management of Technology Program.

Statement dc:rights

• M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission.

Licence dc:rights.uri

• http://dspace.mit.edu/handle/1721.1/7582

Language dc:language.iso

eng

Handle dc:identifier.uri

http://hdl.handle.net/1721.1/17000

OAI identifier oai:identifier

oai:dspace.mit.edu:1721.1/17000