Sigma Ratings Case Study

Pivoting is an essential step for the majority of successful entrepreneurial ventures. This case study focuses on MIT startup and delta v alumnus Sigma Ratings, a non-credit agency, founded in 2017 by Gabrielle Haddad and Stuart Jones Jr. It immerses the reader in the decision-making process of the company, after its business model revealed major flaws necessitating a pivot to ensure its survival and long-term profitability. This specific story sparks a wider reflection on the constant need for adaptability and the importance of resilience in an entrepreneurial journey.

Name thesis:degree_name

Master

Department dc:contributor.department

Sloan School of Management

Grantor dc:publisher

Massachusetts Institute of Technology

Year dc:date.issued

2022

Author dc:creator

• Fouilland, Gaspard

Advisor dc:contributor.advisor

• Ruiz Massieu, Daniela

Statement dc:rights

• In Copyright - Educational Use Permitted
• Copyright retained by author(s)

Licence dc:rights.uri

• https://rightsstatements.org/page/InC-EDU/1.0/

Handle dc:identifier.uri

https://hdl.handle.net/1721.1/146690

OAI identifier oai:identifier

oai:dspace.mit.edu:1721.1/146690