Digital transformation and its influence on platform business

Platform business model is increasingly gaining popularity among academics and practitioners. New start-ups to established incumbent companies have all shifted or are adjusting their business model from traditional linear to platform-based approach. Platform is a business model that creates value by connecting multiple interdependent participants and facilitating exchanges among these participants. Digital technologies such as connectivity, cloud computing, big data analytics, machine learning, and artificial intelligence play important role in making these multi-party connections and exchanges possible. There is considerable amount of literature published on platform business and digital transformation. Platform business literature often discusses the strategies of platform business and various methods of designing and setting up platform business. The digital transformation literature often discusses various digital technologies and ways of using those technologies to improve efficiency and performance. The main purpose of this study is to empirically analyze relationship between degree of digital transformation and platform business model and contribute to literature with insights gained from the results of the analysis.

Name thesis:degree_name

Master

Department dc:contributor.department

Massachusetts Institute of Technology. Engineering Systems Division

Grantor dc:publisher

Massachusetts Institute of Technology

Year dc:date.issued

2019

Author dc:creator

• Ganesan, Vedavinayagam.

Advisor dc:contributor.advisor

• Michael A. Cusumano.

• Engineering Systems Division.
• System Design and Management Program.

Statement dc:rights

• MIT theses may be protected by copyright. Please reuse MIT thesis content according to the MIT Libraries Permissions Policy, which is available through the URL provided.

Licence dc:rights.uri

• http://dspace.mit.edu/handle/1721.1/7582

Language dc:language.iso

eng

Handle dc:identifier.uri

https://hdl.handle.net/1721.1/145223

OAI identifier oai:identifier

oai:dspace.mit.edu:1721.1/145223