Rider multihoming in the United States rideshare market

This thesis examines rider multihoming in the US ridesharing market. Ridesharing services experience substantial multihoming on both sides of the platform, and appear to suffer from a combination of a lack of differentiation as well as low multihoming costs. Through an informational interview, a qualitative survey, and a conjoint survey and analysis, rider preferences were able to be categorized and quantified. An adapted conjoint survey and analysis allowed for a simulation of rider decisions to accept a ride or multihome along price, time, and company attributes. With baseline thresholds, examining the prevalence of multihoming with use of several multihoming reduction strategies, have shown that network bridging strategies may have an impact in reducing the prevalence of multihoming among riders. In-App Promotions and Incentive-based strategies, meanwhile, have shown to have the opposite results, showing an increased tendency to multihome in riders that utilize them.

Name thesis:degree_name

Master

Department dc:contributor.department

Massachusetts Institute of Technology. Engineering and Management Program

Grantor dc:publisher

Massachusetts Institute of Technology

Year dc:date.issued

2020

Author dc:creator

• Valderrama, Daniel X. (Daniel Xavier)

Advisor dc:contributor.advisor

• Bruce Cameron.

• Engineering and Management Program.
• System Design and Management Program.

Statement dc:rights

• MIT theses may be protected by copyright. Please reuse MIT thesis content according to the MIT Libraries Permissions Policy, which is available through the URL provided.

Licence dc:rights.uri

• http://dspace.mit.edu/handle/1721.1/7582

Language dc:language.iso

eng

Handle dc:identifier.uri

https://hdl.handle.net/1721.1/132873

OAI identifier oai:identifier

oai:dspace.mit.edu:1721.1/132873