Platform thinking and business of selling groceries online : assessing US and China based platforms

The business of selling fresh food to individual customers on an ecommerce platform is expected to be $40 billion USD sales generating industry by 2023¹. The online marketplace faces various challenges - a) low profit margins, b) changing consumer habits, c) the onerous task of managing customer experience on the site, and customer delivery experience in logistics, and d) massive scale of operations required to accomplish selling groceries online². What can emerging or even established fresh food ecommerce platforms learn from Walmarts, Amazons, Alibabas and JDs of the world? What are some of the challenges both existing and new players must address in a competitive market to delight customers, and win? The goal of the thesis is to introduce and assess Online Grocery space in the US and China, and understand and evaluate them on platform thinking, and growth strategies for the business. We conclude by looking at emergent trends in the space, especially as it relates to Covid-19, that has been a black swan event for the industry in general. Please note much of the document was written before the pandemic emerged.

Name thesis:degree_name

Master

Department dc:contributor.department

Massachusetts Institute of Technology. Engineering and Management Program

Grantor dc:publisher

Massachusetts Institute of Technology

Year dc:date.issued

2020

Author dc:creator

• Singh, Sarabjeet (Sarabjeet Sabby)

Advisor dc:contributor.advisor

• Michael A. Cusumano.

• Engineering and Management Program.
• System Design and Management Program.

Statement dc:rights

• MIT theses may be protected by copyright. Please reuse MIT thesis content according to the MIT Libraries Permissions Policy, which is available through the URL provided.

Licence dc:rights.uri

• http://dspace.mit.edu/handle/1721.1/7582

Language dc:language.iso

eng

Handle dc:identifier.uri

https://hdl.handle.net/1721.1/132864

OAI identifier oai:identifier

oai:dspace.mit.edu:1721.1/132864