{"id":{"repo_id":"mit","oai_identifier":"oai:dspace.mit.edu:1721.1/132815"},"canonical_url":"https://search.dev.ndltd.org/etd/mit/oai:dspace.mit.edu:1721.1/132815","repository":{"repo_id":"mit","name":"MIT","base_url":"https://dspace.mit.edu/oai/request"},"display":{"title":"The Chicken or the Egg Problem : strategies for populating multi-sided business platforms","abstract":"Platform businesses such as Google, Amazon, VISA and Apple are major players in today's economy. But how do platform businesses start? Why would a customer visit Amazon Marketplace if there were no products, and why would businesses sell products on Amazon if there were no customers? This is a critical challenge for new platforms, and is known as the Chicken or the Egg Problem. 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