Airline revenue management with dynamic offers : bundling flights and ancillary services

Airline revenue management will have to adapt to a new world of airline retailing enabled by the New Distribution Capability. One area of interest is Dynamic Offer Generation (DOG), in which airlines respond to every booking request in real-time with a customized set of offers and prices. In these offers, ancillary services may be bundled with the flight. Selecting and pricing these offer sets represents a new joint pricing and assortment optimization problem in revenue management. We propose a formulation for the dynamic offer generation problem and study the robustness of its solution. We derive conditions under which selling the flight in a bundle with an ancillary service increases total net revenues over selling the ancillary as an optional add-on. We show how this model integrates with traditional revenue management systems. We simulate DOG under competition in the Passenger Origin-Destination Simulator (PODS) to show the potential revenue benefits.

Name thesis:degree_name

Master

Department dc:contributor.department

Massachusetts Institute of Technology. Department of Aeronautics and Astronautics

Grantor dc:publisher

Massachusetts Institute of Technology

Year dc:date.issued

2020

Author dc:creator

• Wang, Kevin K.(Aeronautics and astronautics scientist)

Advisor dc:contributor.advisor

• Peter P. Belobaba.

• Aeronautics and Astronautics.

Statement dc:rights

• MIT theses may be protected by copyright. Please reuse MIT thesis content according to the MIT Libraries Permissions Policy, which is available through the URL provided.

Licence dc:rights.uri

• http://dspace.mit.edu/handle/1721.1/7582

Language dc:language.iso

eng

Handle dc:identifier.uri

https://hdl.handle.net/1721.1/127110

OAI identifier oai:identifier

oai:dspace.mit.edu:1721.1/127110