Multi echelon supply chain design for Amazon private brands

Retailers across the globe continue to grow their private label portfolio to offer customers an alternative to existing brands. Typically, retailers source private label products directly from manufacturers to remove middlemen from the value chain, thereby capturing greater value and subsequently passing it on to customers. Combined with the growth of e-commerce as the primary method for consumers to shop for products, expanding private label portfolio has made e-retailers to re-think their supply chain. Amazon began its journey in Private-Label Brands (PB) in 2009 with the launch of Amazon Basics. Since then, it has expanded its presence across multiple categories. The majority of these products are imported from Asia-Pacific region (APAC) and require sourcing larger quantities to account for long-lead time between production runs and high variability in demand to maintain competitive costs.

Name thesis:degree_name

Master

Department dc:contributor.department

Sloan School of Management

Grantor dc:publisher

Massachusetts Institute of Technology

Year dc:date.issued

2020

Author dc:creator

• Das, Shouvik.

Advisor dc:contributor.advisor

• Stephen C. Graves and David Simchi-Levi.

• Sloan School of Management.
• Civil and Environmental Engineering.
• Leaders for Global Operations Program.

Statement dc:rights

• MIT theses may be protected by copyright. Please reuse MIT thesis content according to the MIT Libraries Permissions Policy, which is available through the URL provided.

Licence dc:rights.uri

• http://dspace.mit.edu/handle/1721.1/7582

Language dc:language.iso

eng

Handle dc:identifier.uri

https://hdl.handle.net/1721.1/126953

OAI identifier oai:identifier

oai:dspace.mit.edu:1721.1/126953