Applications for paper honeycomb technology

Paper Honeycomb technology was invented as another means of constructing lightweight, durable, and affordable products that could serve both home and industry. Since the technology became popular after appearing in its first market, it has taken on one market after another, even while identifying more opportunities to adapt this technology for other uses. To date, there are applications in packaging, construction, marketing promotions, cars, aircrafts, and lately, in furniture. This thesis focuses specifically on new market opportunities for the paper honeycomb technology, especially its use in furniture. I test different hypotheses on both the demand side and the supply side of the market. Then I identify attractive new markets by evaluating several marketing strategies in a value framework of create-capture-deliver.

Name thesis:degree_name

Master

Department dc:contributor.department

Sloan School of Management

Grantor dc:publisher

Massachusetts Institute of Technology

Year dc:date.issued

2018

Author dc:creator

• Kamaledin, Mohamed Al-Sayed.

Advisor dc:contributor.advisor

• Duncan Simester.

• Sloan School of Management.

Statement dc:rights

• MIT theses are protected by copyright. They may be viewed, downloaded, or printed from this source but further reproduction or distribution in any format is prohibited without written permission.

Licence dc:rights.uri

• http://dspace.mit.edu/handle/1721.1/7582

Language dc:language.iso

eng

Handle dc:identifier.uri

https://hdl.handle.net/1721.1/122843

OAI identifier oai:identifier

oai:dspace.mit.edu:1721.1/122843