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Massachusetts Institute of Technology

The road to enterprise Artificial Intelligence : a case studies driven exploration

Abstract

dc:description.abstract

Increases in the volume of data and the availability of compute power have driven a number of advancements in the field of Artificial Intelligence (AI), and AI technologies and applications are getting a flood of publicity in the media. While four in five executives agree that AI is a strategic opportunity for their organization, only about one in five has incorporated AI in some offerings or processes, and only one in 20 has extensively incorporated AI in their offerings or processes. There is a gap between expectation and action, and we are still in the early days of enterprise AI adoption. This thesis explores the path enterprises need to take to close this gap and to build an enterprise AI capability, thereby realizing the full value of this disruptive technology. Through a literature review it proposes a seven component holistic framework that can guide enterprises through this journey. The framework is more 'wide than deep', and it is supplemented with five case studies that take deep dives into the real life journeys of enterprises from different industries. These stories provide a vivid illustration of best practices and challenges. The case studies cover Danske Bank fighting financial fraud with deep learning, Deutsche Telekom improving customer service with an intelligent digital assistant, General Electric deploying machine learning applications for monitoring workflows in the Industrial Internet of Things, General Mills automating insights for marketers, and Kaiser Permanente using state of the art Natural Language Processing techniques on unstructured triage notes to improve patient flow forecasting. Learnings from the case studies are synthesized into recommendations to aid practitioners on the road to enterprise Artificial Intelligence.

Degree

thesis:*
Department dc:contributor.department
Massachusetts Institute of Technology. Engineering and Management Program
Grantor dc:publisher
Massachusetts Institute of Technology
Year dc:date.issued
2018

Author and committee

dc:creator, dc:contributor.*
Author dc:creator
  • Siddique, Saleha Saulat
Advisor dc:contributor.advisor
  • Jeanne Ross.

Subjects

dc:subject × 2

Rights

dc:rights
Statement dc:rights
  • MIT theses are protected by copyright. They may be viewed, downloaded, or printed from this source but further reproduction or distribution in any format is prohibited without written permission.
Language dc:language.iso
eng

Identifiers

dc:identifier.*
Handle dc:identifier.uri
http://hdl.handle.net/1721.1/118492
OAI identifier oai:identifier
oai:dspace.mit.edu:1721.1/118492

Chain of custody

source
Harvested from
MIT
Base URL
dspace.mit.edu/oai/request
Last updated
2026-07-22
Source record
OAI-PMH GetRecord
citation

Siddique, Saleha Saulat. The road to enterprise Artificial Intelligence : a case studies driven exploration. Massachusetts Institute of Technology, 2018. http://hdl.handle.net/1721.1/118492