Future of grocery retail shopping : challenges and opportunities in e-commerce grocery shopping

Advancement in technology has potential to significantly disrupt the grocery retail market in the U.S. by channeling sales from offline brick-and-mortar stores such as Walmart and Kroger to online e-retailers such as Amazon, Peapod, FreshDirect, and Instacart. Ecommerce grocery retailers have invested heavily in technology, warehouses, and transportation fleets. However, as of 2016, e-commerce grocery sales still only contributed approximately 3% of the total grocery retail sales in the U.S. This thesis first identifies and explains the obstacles to the expected growth of the e-commerce grocery market, and then introduces strategies for ameliorating these challenges and sustaining competitive advantage.

Department dc:contributor.department

Sloan School of Management.

Grantor dc:publisher

Massachusetts Institute of Technology

Year dc:date.issued

2018

Authors dc:creator

• Chua, Chin Soon
• Yoo, Chin Ah

Advisor dc:contributor.advisor

• Duncan Simester.

• Sloan School of Management.

Statement dc:rights

• MIT theses are protected by copyright. They may be viewed, downloaded, or printed from this source but further reproduction or distribution in any format is prohibited without written permission.

Licence dc:rights.uri

• http://dspace.mit.edu/handle/1721.1/7582

Language dc:language.iso

eng

Handle dc:identifier.uri

http://hdl.handle.net/1721.1/117990

OAI identifier oai:identifier

oai:dspace.mit.edu:1721.1/117990