Analysis of China's education market and the entrepreneurial strategy of a Chinese education venture

Since the past several years, Internet and Artificial Intelligence (AI) are at their zenith. Application of these technologies has reshaped most industries and has largely impacted the lives of people. Education is an essential part of an individual's welfare and a country's future. However, we find a slower than average speed, in the spread of Internet technologies in education. On the other hand, education in China is very backward. Millions of people who live in second-tier cities, small towns and rural areas do not have access to high-quality education. This phenomenon leads to Polarization of the Society and lowers social mobility. However, the situation of lesser development in education also indicates a market with great potential. The online education market is regarded as one of the most promising fields of the next decade. Moreover, people have witnessed many Chinese Online Education Technology startups emerged in the past several years. These education startups have different advantages and diverse strategies. This thesis will examine the current e-learning market, analyze the pros and cons of different models, choose the right model for a startup and recommend a roadmap to viable and profitable Chinese Educational ventures.

Department dc:contributor.department

Sloan School of Management.

Grantor dc:publisher

Massachusetts Institute of Technology

Year dc:date.issued

2018

Author dc:creator

• Liu, Chengang, S.M. Sloan School of Management

Advisor dc:contributor.advisor

• Michael A. Cusumano.

• Sloan School of Management.

Statement dc:rights

• MIT theses are protected by copyright. They may be viewed, downloaded, or printed from this source but further reproduction or distribution in any format is prohibited without written permission.

Licence dc:rights.uri

• http://dspace.mit.edu/handle/1721.1/7582

Language dc:language.iso

eng

Handle dc:identifier.uri

http://hdl.handle.net/1721.1/117949

OAI identifier oai:identifier

oai:dspace.mit.edu:1721.1/117949