"Platform of Platform" business model for corporate training in China

With the advent and fast development of science and technology, especially that of the internet, enterprises in the 211 century are facing the most severe competition in the human history, and meanwhile are witnessing numerous new opportunities. Products and services are being wed out and created every day. In such an environment, every enterprise must clearly understand its core business strategies, and identify the core competencies needed by its organization to support such strategies. The core competencies of an organization are embodied by every individual employee at different function and position, and need to be systematically planned and developed. While in the past only big companies could afford to build up sophisticated internal training systems, the development of online education technology has made it possible for companies of all sizes to leverage the abundant external resources to meet the companies' training needs, with higher quality and at lower costs. This thesis analyzed the ongoing changes in the macro environment relevant to the enterprise competition, revealed the indication of such changes to the overall corporate training strategies, reviewed the traditional resources for corporate training in China, explored the emerging new resources for corporate training based on online education technology, and in the end discussed the possibility of a new business model for an external vendor to provide integrated customized solutions to the enterprises for their corporate training. The research methodology used for this thesis mainly includes document review and primary market research interview.

Department dc:contributor.department

Sloan School of Management.

Grantor dc:publisher

Massachusetts Institute of Technology

Year dc:date.issued

2017

Author dc:creator

• Zheng, Xiaoping, S.M. Sloan School of Management

Advisor dc:contributor.advisor

• Jim Dougherty.

• Sloan School of Management.

Statement dc:rights

• MIT theses are protected by copyright. They may be viewed, downloaded, or printed from this source but further reproduction or distribution in any format is prohibited without written permission.

Licence dc:rights.uri

• http://dspace.mit.edu/handle/1721.1/7582

Language dc:language.iso

eng

Handle dc:identifier.uri

http://hdl.handle.net/1721.1/111451

OAI identifier oai:identifier

oai:dspace.mit.edu:1721.1/111451