The sustainable routes to formulating nonmarket strategies

"This phosphate was produced sustainably." This thesis researches the relationship between the nonmarket environment and nonmarket strategies and further explores the routes companies have taken in embedding sustainability and formulating non-market strategies in their main business to better sustain the long livelihood of corporations. Examples will be drawn from multiple companies' case studies, as well as an indepth case study of OCP, Office Cherifien des Phosphates, a company in the extractive industry. Additional insight is provided from interviews conducted with corporate executives and experts in the fields of strategy and sustainability. The findings reveal an urgent need for integrating nonmarket strategies in a firm's main strategy and revealed similarities in how they were formed. The thesis concludes with a framework for companies to build nonmarket strategies that will help them move towards a more sustainable future.

Department dc:contributor.department

Sloan School of Management.

Grantor dc:publisher

Massachusetts Institute of Technology

Year dc:date.issued

2016

Author dc:creator

• Khoury, Jacqueline Nabil Shockry

Advisor dc:contributor.advisor

• Wanda J. Orlikowski.

• Sloan School of Management.

Statement dc:rights

• M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission.

Licence dc:rights.uri

• http://dspace.mit.edu/handle/1721.1/7582

Language dc:language.iso

eng

Handle dc:identifier.uri

http://hdl.handle.net/1721.1/104524

OAI identifier oai:identifier

oai:dspace.mit.edu:1721.1/104524