{"id":{"repo_id":"missouri","oai_identifier":"oai:mospace.umsystem.edu:10355/9746"},"canonical_url":"https://search.dev.ndltd.org/etd/missouri/oai:mospace.umsystem.edu:10355/9746","repository":{"repo_id":"missouri","name":"University of Missouri","base_url":"https://mospace.umsystem.edu/oai/request"},"display":{"title":"Focusing on consumer-to-consumer trust in electronic commerce with age and gender factors","abstract":"The importance of trust in building and maintaining consumer relationship in e-commerce environment is recognized in the Information Systems literature since prior researches show that general lack of trust in e-commerce is a significant factor in inhibiting online purchases. A key challenge for researchers is to identify antecedent variables that engender consumer trust in ecommerce including business-to-consumer (B2C) and consumer-to-consumer (C2C). Although C2C has been found to be more popular than the B2C e-commerce, main stream tends to focus on B2C ecommerce without making a distinction between B2C and C2C. This study expected that two influences: internal facts including natural propensity to trust and perception of web site quality, and external facts including other's trust of buyers/sellers and third party recognition would affect an individual's trust in C2C e-commerce. This research extended this model of an individual's trust in C2C e-commerce to include age and gender as control variables.","abstract_html":"The importance of trust in building and maintaining consumer relationship in e-commerce environment is recognized in the Information Systems literature since prior researches show that general lack of trust in e-commerce is a significant factor in inhibiting online purchases. A key challenge for researchers is to identify antecedent variables that engender consumer trust in ecommerce including business-to-consumer (B2C) and consumer-to-consumer (C2C). Although C2C has been found to be more popular than the B2C e-commerce, main stream tends to focus on B2C ecommerce without making a distinction between B2C and C2C. This study expected that two influences: internal facts including natural propensity to trust and perception of web site quality, and external facts including other's trust of buyers/sellers and third party recognition would affect an individual's trust in C2C e-commerce. This research extended this model of an individual's trust in C2C e-commerce to include age and gender as control variables.","abstract_has_math":false,"creators":["Yoon, Hyun Shik"],"institution":"University of Missouri--Columbia","degree_name":"M.S.","degree_level":"Masters","degree_discipline":"Industrial and manufacturing systems engineering (MU)","degree_department":null,"school":null,"contributors":[],"advisors":["Occeña, Luis G."],"committee_chairs":[],"committee_members":[],"year":2009,"date_issued":"2009","date_published":"2009","updated_at":"2026-07-24T03:08:32Z","subjects":[],"languages":["eng","English"],"rights":["OpenAccess."],"rights_urls":[],"identifier_entries":[{"key":"dc:identifier.doi","label":"DOI","values":["https://doi.org/10.32469/10355/9746"],"render_values":[{"text":"https://doi.org/10.32469/10355/9746","href":"https://doi.org/10.32469/10355/9746","code":true}]}]},"links":{"outbound_url":"https://hdl.handle.net/10355/9746","outbound_label":"Handle","outbound_source":"dc:identifier.uri"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor.advisor","label":"Advisor","values":["Occeña, Luis G."]},{"key":"dc:creator","label":"Author","values":["Yoon, Hyun Shik"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.accessioned","label":"Dc Date Accessioned","values":["2011-01-27T14:51:39Z"]},{"key":"dc:date.available","label":"Dc Date Available","values":["2011-01-27T14:51:39Z"]},{"key":"dc:date.issued","label":"Date","values":["2009"]},{"key":"dc:publisher","label":"Institution","values":["University of Missouri--Columbia"]},{"key":"dc:type","label":"Dc Type","values":["Thesis"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["Industrial and manufacturing systems engineering (MU)"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Masters"]},{"key":"thesis:degree_name","label":"Degree Name","values":["M.S."]},{"key":"thesis:institution_name","label":"Thesis Institution Name","values":["University of Missouri--Columbia"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language","label":"Dc Language","values":["English"]},{"key":"dc:language.iso","label":"Language (ISO)","values":["eng"]},{"key":"dc:rights","label":"Dc Rights","values":["OpenAccess."]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier.doi","label":"DOI","values":["https://doi.org/10.32469/10355/9746"]},{"key":"dc:identifier.uri","label":"Identifier URI","values":["https://hdl.handle.net/10355/9746"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description","label":"Description","values":["Title from PDF of title page (University of Missouri--Columbia, viewed on September 23, 2010).","The entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file.","Thesis advisor: Dr. Luis G. 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This study expected that two influences: internal facts including natural propensity to trust and perception of web site quality, and external facts including other's trust of buyers/sellers and third party recognition would affect an individual's trust in C2C e-commerce. This research extended this model of an individual's trust in C2C e-commerce to include age and gender as control variables."]},{"key":"dc:title","label":"Title","values":["Focusing on consumer-to-consumer trust in electronic commerce with age and gender factors"]}]}],"canonical_facts":{"dc:contributor.advisor":["Occeña, Luis G."],"dc:creator":["Yoon, Hyun Shik"],"dc:date.accessioned":["2011-01-27T14:51:39Z"],"dc:date.available":["2011-01-27T14:51:39Z"],"dc:date.issued":["2009"],"dc:description":["Title from PDF of title page (University of Missouri--Columbia, viewed on September 23, 2010).","The entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file.","Thesis advisor: Dr. Luis G. Occeña.","Includes bibliographical references.","M.S. 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This study expected that two influences: internal facts including natural propensity to trust and perception of web site quality, and external facts including other's trust of buyers/sellers and third party recognition would affect an individual's trust in C2C e-commerce. 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