{"id":{"repo_id":"missouri","oai_identifier":"oai:mospace.umsystem.edu:10355/85858"},"canonical_url":"https://search.dev.ndltd.org/etd/missouri/oai:mospace.umsystem.edu:10355/85858","repository":{"repo_id":"missouri","name":"University of Missouri","base_url":"https://mospace.umsystem.edu/oai/request"},"display":{"title":"Eat MO beef : effects of regional labeling on Missouri consumers' beef preferences","abstract":"With recent activity suggesting a desire to increase Missouri's meat processing capacity, it is necessary to provide consumer data for industry consideration. The objective of this research is to empirically measure Missouri consumers' willingness-to-pay for various beef attributes and how this varies by age and location of respondents. Through a statewide survey and discrete choice analysis, this study found statistically significant premiums for all three variables under consideration: Missouri grown, local, and USDA prime. Of these, local demanded the highest premium across all demographics with a maximum of 2.23 [dollars] per pound of top loin steak. These premiums are indicative of value-added opportunities, but do not account for additional processing costs incurred and therefore do not guarantee increased profitability.","abstract_html":"With recent activity suggesting a desire to increase Missouri's meat processing capacity, it is necessary to provide consumer data for industry consideration. The objective of this research is to empirically measure Missouri consumers' willingness-to-pay for various beef attributes and how this varies by age and location of respondents. Through a statewide survey and discrete choice analysis, this study found statistically significant premiums for all three variables under consideration: Missouri grown, local, and USDA prime. Of these, local demanded the highest premium across all demographics with a maximum of 2.23 [dollars] per pound of top loin steak. These premiums are indicative of value-added opportunities, but do not account for additional processing costs incurred and therefore do not guarantee increased profitability.","abstract_has_math":false,"creators":["Robertson, Caleb"],"institution":"University of Missouri--Columbia","degree_name":"M.S.","degree_level":"Masters","degree_discipline":"Agricultural economics (MU)","degree_department":null,"school":null,"contributors":[],"advisors":["Brown, Scott"],"committee_chairs":[],"committee_members":[],"year":2021,"date_issued":"2021","date_published":"2021","updated_at":"2026-07-24T03:09:39Z","subjects":[],"languages":["eng","English"],"rights":[],"rights_urls":[],"identifier_entries":[{"key":"dc:identifier.doi","label":"DOI","values":["https://doi.org/10.32469/10355/85858"],"render_values":[{"text":"https://doi.org/10.32469/10355/85858","href":"https://doi.org/10.32469/10355/85858","code":true}]}]},"links":{"outbound_url":"https://hdl.handle.net/10355/85858","outbound_label":"Handle","outbound_source":"dc:identifier.uri"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor.advisor","label":"Advisor","values":["Brown, Scott"]},{"key":"dc:creator","label":"Author","values":["Robertson, Caleb"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.accessioned","label":"Dc Date Accessioned","values":["2021-07-28T17:34:57Z"]},{"key":"dc:date.available","label":"Dc Date Available","values":["2021-07-28T17:34:57Z"]},{"key":"dc:date.issued","label":"Date","values":["2021"]},{"key":"dc:publisher","label":"Institution","values":["University of Missouri--Columbia"]},{"key":"dc:type","label":"Dc Type","values":["Thesis"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["Agricultural economics (MU)"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Masters"]},{"key":"thesis:degree_name","label":"Degree Name","values":["M.S."]},{"key":"thesis:institution_name","label":"Thesis Institution Name","values":["University of Missouri--Columbia"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language","label":"Dc Language","values":["English"]},{"key":"dc:language.iso","label":"Language (ISO)","values":["eng"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier.doi","label":"DOI","values":["https://doi.org/10.32469/10355/85858"]},{"key":"dc:identifier.uri","label":"Identifier URI","values":["https://hdl.handle.net/10355/85858"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["With recent activity suggesting a desire to increase Missouri's meat processing capacity, it is necessary to provide consumer data for industry consideration. The objective of this research is to empirically measure Missouri consumers' willingness-to-pay for various beef attributes and how this varies by age and location of respondents. Through a statewide survey and discrete choice analysis, this study found statistically significant premiums for all three variables under consideration: Missouri grown, local, and USDA prime. Of these, local demanded the highest premium across all demographics with a maximum of 2.23 [dollars] per pound of top loin steak. These premiums are indicative of value-added opportunities, but do not account for additional processing costs incurred and therefore do not guarantee increased profitability."]},{"key":"dc:title","label":"Title","values":["Eat MO beef : effects of regional labeling on Missouri consumers' beef preferences"]}]}],"canonical_facts":{"dc:contributor.advisor":["Brown, Scott"],"dc:creator":["Robertson, Caleb"],"dc:date.accessioned":["2021-07-28T17:34:57Z"],"dc:date.available":["2021-07-28T17:34:57Z"],"dc:date.issued":["2021"],"dc:description.abstract":["With recent activity suggesting a desire to increase Missouri's meat processing capacity, it is necessary to provide consumer data for industry consideration. The objective of this research is to empirically measure Missouri consumers' willingness-to-pay for various beef attributes and how this varies by age and location of respondents. Through a statewide survey and discrete choice analysis, this study found statistically significant premiums for all three variables under consideration: Missouri grown, local, and USDA prime. Of these, local demanded the highest premium across all demographics with a maximum of 2.23 [dollars] per pound of top loin steak. These premiums are indicative of value-added opportunities, but do not account for additional processing costs incurred and therefore do not guarantee increased profitability."],"dc:identifier.doi":["https://doi.org/10.32469/10355/85858"],"dc:identifier.uri":["https://hdl.handle.net/10355/85858"],"dc:language":["English"],"dc:language.iso":["eng"],"dc:publisher":["University of Missouri--Columbia"],"dc:title":["Eat MO beef : effects of regional labeling on Missouri consumers' beef preferences"],"dc:type":["Thesis"],"thesis:degree_discipline":["Agricultural economics (MU)"],"thesis:degree_level":["Masters"],"thesis:degree_name":["M.S."],"thesis:institution_name":["University of Missouri--Columbia"]},"updated_at":"2026-07-24T03:09:39Z"}