University of Missouri--Columbia
Effects of political media framing on news organizations' credibility
Abstract
dc:description.abstract[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This research examines whether news framings adopted by major news organizations influence audience responses. To do so, push alerts sent out to the news organization's application push alert subscribers were chosen as the experimental stimuli. The study defined audience responses as their perceived message credibility, message effectiveness and message persuasion. The findings of an online experiment with a 4 (news organizations: ABC, CNN, NBC, FOX) x 2 (outlet cue: presence vs. absence) mixed factorial design showed that there is a statistically significant difference in audience responses (such as message credibility) as a function of news organizations. Future research in this area should be conducted to test the message of a push alert and its effect on the news consumer, as research in that area is tremendously limited.
Degree
thesis:*- Name thesis:degree_name
- M.A.
- Level thesis:degree_level
- Masters
- Discipline thesis:degree_discipline
- Journalism (MU)
- Grantor dc:publisher
- University of Missouri--Columbia
- Year dc:date.issued
- 2019
Author and committee
dc:creator, dc:contributor.*- Author dc:creator
-
- Barker, Zara
- Advisor dc:contributor.advisor
-
- Lee, Sungkyoung
Rights
dc:rights- Statement dc:rights
-
- Access to files is limited to the campuses of the University of Missouri with SSO login.
- Language dc:language.iso
- eng, English
Identifiers
dc:identifier.*- OAI identifier oai:identifier
- oai:mospace.umsystem.edu:10355/72248