{"id":{"repo_id":"missouri","oai_identifier":"oai:mospace.umsystem.edu:10355/67736"},"canonical_url":"https://search.dev.ndltd.org/etd/missouri/oai:mospace.umsystem.edu:10355/67736","repository":{"repo_id":"missouri","name":"University of Missouri","base_url":"https://mospace.umsystem.edu/oai/request"},"display":{"title":"The intersection of political activism and brand advertising","abstract":"[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The following document is a Master's thesis completed in accordance with graduation requirements for the Masters of Arts in Strategic Communication at the University of Missouri. This document explores the use of political activism in brand advertising, defined broadly as brand promotions that take stances on social-political issues that align with the brand's consumers and stakeholders. Research follows a qualitative visual analysis methodology in analyzing a selection of brand advertisements that qualify as political activism in brand advertising and were released between December 1, 2016 and February 1, 2018. This thesis leverages framing theory as a guide to investigate this communication phenomena and situate the concepts of brand activism, corporate social responsibility and advocacy advertising in the cultural context preceding the 2016 presidential election. These results inform the use of message framing in a relatively new context, namely, the use of political activism in brand advertising, as well as provide practical insights into political brand activism.","abstract_html":"[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The following document is a Master's thesis completed in accordance with graduation requirements for the Masters of Arts in Strategic Communication at the University of Missouri. This document explores the use of political activism in brand advertising, defined broadly as brand promotions that take stances on social-political issues that align with the brand's consumers and stakeholders. Research follows a qualitative visual analysis methodology in analyzing a selection of brand advertisements that qualify as political activism in brand advertising and were released between December 1, 2016 and February 1, 2018. This thesis leverages framing theory as a guide to investigate this communication phenomena and situate the concepts of brand activism, corporate social responsibility and advocacy advertising in the cultural context preceding the 2016 presidential election. These results inform the use of message framing in a relatively new context, namely, the use of political activism in brand advertising, as well as provide practical insights into political brand activism.","abstract_has_math":false,"creators":["Jones, Madeline"],"institution":"University of Missouri--Columbia","degree_name":"M.A.","degree_level":"Masters","degree_discipline":"Journalism (MU)","degree_department":null,"school":null,"contributors":[],"advisors":["Rodgers, Shelly (Shelly Lannette), 1965-"],"committee_chairs":[],"committee_members":[],"year":2018,"date_issued":"2018","date_published":"2018","updated_at":"2026-07-24T03:09:16Z","subjects":[],"languages":["eng","English"],"rights":["Access to files is limited to the campuses of the University of Missouri with SSO login."],"rights_urls":[],"identifier_entries":[{"key":"dc:identifier.doi","label":"DOI","values":["https://doi.org/10.32469/10355/67736"],"render_values":[{"text":"https://doi.org/10.32469/10355/67736","href":"https://doi.org/10.32469/10355/67736","code":true}]}]},"links":{"outbound_url":"https://hdl.handle.net/10355/67736","outbound_label":"Handle","outbound_source":"dc:identifier.uri"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor.advisor","label":"Advisor","values":["Rodgers, Shelly (Shelly Lannette), 1965-"]},{"key":"dc:creator","label":"Author","values":["Jones, Madeline"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.accessioned","label":"Dc Date Accessioned","values":["2019-04-08T17:22:34Z"]},{"key":"dc:date.available","label":"Dc Date Available","values":["2019-04-08T17:22:34Z"]},{"key":"dc:date.issued","label":"Date","values":["2018"]},{"key":"dc:publisher","label":"Institution","values":["University of Missouri--Columbia"]},{"key":"dc:type","label":"Dc Type","values":["Thesis"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["Journalism (MU)"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Masters"]},{"key":"thesis:degree_name","label":"Degree Name","values":["M.A."]},{"key":"thesis:institution_name","label":"Thesis Institution Name","values":["University of Missouri--Columbia"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language","label":"Dc Language","values":["English"]},{"key":"dc:language.iso","label":"Language (ISO)","values":["eng"]},{"key":"dc:rights","label":"Dc Rights","values":["Access to files is limited to the campuses of the University of Missouri with SSO login."]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier.doi","label":"DOI","values":["https://doi.org/10.32469/10355/67736"]},{"key":"dc:identifier.uri","label":"Identifier URI","values":["https://hdl.handle.net/10355/67736"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The following document is a Master's thesis completed in accordance with graduation requirements for the Masters of Arts in Strategic Communication at the University of Missouri. This document explores the use of political activism in brand advertising, defined broadly as brand promotions that take stances on social-political issues that align with the brand's consumers and stakeholders. Research follows a qualitative visual analysis methodology in analyzing a selection of brand advertisements that qualify as political activism in brand advertising and were released between December 1, 2016 and February 1, 2018. This thesis leverages framing theory as a guide to investigate this communication phenomena and situate the concepts of brand activism, corporate social responsibility and advocacy advertising in the cultural context preceding the 2016 presidential election. These results inform the use of message framing in a relatively new context, namely, the use of political activism in brand advertising, as well as provide practical insights into political brand activism."]},{"key":"dc:title","label":"Title","values":["The intersection of political activism and brand advertising"]}]}],"canonical_facts":{"dc:contributor.advisor":["Rodgers, Shelly (Shelly Lannette), 1965-"],"dc:creator":["Jones, Madeline"],"dc:date.accessioned":["2019-04-08T17:22:34Z"],"dc:date.available":["2019-04-08T17:22:34Z"],"dc:date.issued":["2018"],"dc:description.abstract":["[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The following document is a Master's thesis completed in accordance with graduation requirements for the Masters of Arts in Strategic Communication at the University of Missouri. This document explores the use of political activism in brand advertising, defined broadly as brand promotions that take stances on social-political issues that align with the brand's consumers and stakeholders. Research follows a qualitative visual analysis methodology in analyzing a selection of brand advertisements that qualify as political activism in brand advertising and were released between December 1, 2016 and February 1, 2018. This thesis leverages framing theory as a guide to investigate this communication phenomena and situate the concepts of brand activism, corporate social responsibility and advocacy advertising in the cultural context preceding the 2016 presidential election. These results inform the use of message framing in a relatively new context, namely, the use of political activism in brand advertising, as well as provide practical insights into political brand activism."],"dc:identifier.doi":["https://doi.org/10.32469/10355/67736"],"dc:identifier.uri":["https://hdl.handle.net/10355/67736"],"dc:language":["English"],"dc:language.iso":["eng"],"dc:publisher":["University of Missouri--Columbia"],"dc:rights":["Access to files is limited to the campuses of the University of Missouri with SSO login."],"dc:title":["The intersection of political activism and brand advertising"],"dc:type":["Thesis"],"thesis:degree_discipline":["Journalism (MU)"],"thesis:degree_level":["Masters"],"thesis:degree_name":["M.A."],"thesis:institution_name":["University of Missouri--Columbia"]},"updated_at":"2026-07-24T03:09:16Z"}