{"id":{"repo_id":"missouri","oai_identifier":"oai:mospace.umsystem.edu:10355/5351"},"canonical_url":"https://search.dev.ndltd.org/etd/missouri/oai:mospace.umsystem.edu:10355/5351","repository":{"repo_id":"missouri","name":"University of Missouri","base_url":"https://mospace.umsystem.edu/oai/request"},"display":{"title":"Tourist motivation to use homestays in Thailand and their satisfaction based on the destination's cultural and heritage based attribute","abstract":"This research explores the motivations and demographic characteristics of tourists and investigates which attributes satisfy tourists who visit cultural destinations. It is hypothesized that tourists' overall satisfaction of a destination is a function of attribute and tourists' motivation. Homestays in Thailand, serving as a cultural and heritage vacation destination, were used as the study site for this research. The data of this study was collected from homestays in the central part of Thailand during July-August 2009. Descriptive analysis, correlation analysis, and multiple regression analysis were employed according to respective objectives in this study. The results revealed that demographic characteristic, cultural/heritage attributes, tourists' motivation, were correlated with tourists' overall satisfaction. Tourists' motivation and cultural/heritage attribute on personal satisfaction of tourists who visited homestays in Thailand are key indicators of tourists' overall satisfaction.","abstract_html":"This research explores the motivations and demographic characteristics of tourists and investigates which attributes satisfy tourists who visit cultural destinations. It is hypothesized that tourists' overall satisfaction of a destination is a function of attribute and tourists' motivation. Homestays in Thailand, serving as a cultural and heritage vacation destination, were used as the study site for this research. The data of this study was collected from homestays in the central part of Thailand during July-August 2009. Descriptive analysis, correlation analysis, and multiple regression analysis were employed according to respective objectives in this study. The results revealed that demographic characteristic, cultural/heritage attributes, tourists' motivation, were correlated with tourists' overall satisfaction. Tourists' motivation and cultural/heritage attribute on personal satisfaction of tourists who visited homestays in Thailand are key indicators of tourists' overall satisfaction.","abstract_has_math":false,"creators":["Seubsamarn, Kanoknon, 1982-"],"institution":"University of Missouri--Columbia","degree_name":"M.S.","degree_level":"Masters","degree_discipline":"Food science (MU)","degree_department":null,"school":null,"contributors":[],"advisors":["Cho, Yoon Seonghee"],"committee_chairs":[],"committee_members":[],"year":2009,"date_issued":"2009","date_published":"2009","updated_at":"2026-07-24T03:07:24Z","subjects":[],"languages":["eng","English"],"rights":["OpenAccess."],"rights_urls":[],"identifier_entries":[{"key":"dc:identifier.doi","label":"DOI","values":["https://doi.org/10.32469/10355/5351"],"render_values":[{"text":"https://doi.org/10.32469/10355/5351","href":"https://doi.org/10.32469/10355/5351","code":true}]}]},"links":{"outbound_url":"https://hdl.handle.net/10355/5351","outbound_label":"Handle","outbound_source":"dc:identifier.uri"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor.advisor","label":"Advisor","values":["Cho, Yoon Seonghee"]},{"key":"dc:creator","label":"Author","values":["Seubsamarn, Kanoknon, 1982-"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.accessioned","label":"Dc Date Accessioned","values":["2010-02-09T17:56:37Z"]},{"key":"dc:date.available","label":"Dc Date Available","values":["2010-02-09T17:56:37Z"]},{"key":"dc:date.issued","label":"Date","values":["2009"]},{"key":"dc:publisher","label":"Institution","values":["University of Missouri--Columbia"]},{"key":"dc:type","label":"Dc Type","values":["Thesis"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["Food science (MU)"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Masters"]},{"key":"thesis:degree_name","label":"Degree Name","values":["M.S."]},{"key":"thesis:institution_name","label":"Thesis Institution Name","values":["University of Missouri--Columbia"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language","label":"Dc Language","values":["English"]},{"key":"dc:language.iso","label":"Language (ISO)","values":["eng"]},{"key":"dc:rights","label":"Dc Rights","values":["OpenAccess."]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier.doi","label":"DOI","values":["https://doi.org/10.32469/10355/5351"]},{"key":"dc:identifier.uri","label":"Identifier URI","values":["https://hdl.handle.net/10355/5351"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description","label":"Description","values":["The entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file.","Title from PDF of title page (University of Missouri--Columbia, viewed on January 14, 2010).","Thesis advisor: Dr. Seonghee Cho.","M.S. 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Tourists' motivation and cultural/heritage attribute on personal satisfaction of tourists who visited homestays in Thailand are key indicators of tourists' overall satisfaction."]},{"key":"dc:title","label":"Title","values":["Tourist motivation to use homestays in Thailand and their satisfaction based on the destination's cultural and heritage based attribute"]}]}],"canonical_facts":{"dc:contributor.advisor":["Cho, Yoon Seonghee"],"dc:creator":["Seubsamarn, Kanoknon, 1982-"],"dc:date.accessioned":["2010-02-09T17:56:37Z"],"dc:date.available":["2010-02-09T17:56:37Z"],"dc:date.issued":["2009"],"dc:description":["The entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file.","Title from PDF of title page (University of Missouri--Columbia, viewed on January 14, 2010).","Thesis advisor: Dr. Seonghee Cho.","M.S. 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