{"id":{"repo_id":"missouri","oai_identifier":"oai:mospace.umsystem.edu:10355/4640"},"canonical_url":"https://search.dev.ndltd.org/etd/missouri/oai:mospace.umsystem.edu:10355/4640","repository":{"repo_id":"missouri","name":"University of Missouri","base_url":"https://mospace.umsystem.edu/oai/request"},"display":{"title":"Two voices: social presence, participation, and credibility in online news","abstract":"An experiment tested hypotheses predicting that social presence would increase participation and credibility on a newspaper website. Participants read four news articles in one of four conditions created by crossing two manipulations: use or absence of social language, and use or absence of a reporter photograph, both designed to increase feelings of social presence. Repeated measures ANCOVA was used to test the effects of the manipulations on social presence and regressions were used to test the effects of social presence on credibility and participation. In the first part of the experiment, it was found that social language increased social presence, but use of the photograph had no effect. In turn, social presence increased an expressed intent to participate on the news website, but did not result in an actual increase in participation. Social presence also significantly hurt credibility.","abstract_html":"An experiment tested hypotheses predicting that social presence would increase participation and credibility on a newspaper website. Participants read four news articles in one of four conditions created by crossing two manipulations: use or absence of social language, and use or absence of a reporter photograph, both designed to increase feelings of social presence. Repeated measures ANCOVA was used to test the effects of the manipulations on social presence and regressions were used to test the effects of social presence on credibility and participation. In the first part of the experiment, it was found that social language increased social presence, but use of the photograph had no effect. In turn, social presence increased an expressed intent to participate on the news website, but did not result in an actual increase in participation. Social presence also significantly hurt credibility.","abstract_has_math":false,"creators":["Hamman, Brian M."],"institution":"University of Missouri--Columbia","degree_name":"M.A.","degree_level":"Masters","degree_discipline":"Journalism (MU)","degree_department":null,"school":null,"contributors":[],"advisors":["Wise, Kevin Robert"],"committee_chairs":[],"committee_members":[],"year":2006,"date_issued":"2006","date_published":"2006","updated_at":"2026-07-24T03:09:16Z","subjects":[],"languages":["eng","English"],"rights":[],"rights_urls":[],"identifier_entries":[{"key":"dc:identifier.doi","label":"DOI","values":["https://doi.org/10.32469/10355/4640"],"render_values":[{"text":"https://doi.org/10.32469/10355/4640","href":"https://doi.org/10.32469/10355/4640","code":true}]}]},"links":{"outbound_url":"https://hdl.handle.net/10355/4640","outbound_label":"Handle","outbound_source":"dc:identifier.uri"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor.advisor","label":"Advisor","values":["Wise, Kevin Robert"]},{"key":"dc:creator","label":"Author","values":["Hamman, Brian M."]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.accessioned","label":"Dc Date Accessioned","values":["2010-01-12T17:49:36Z"]},{"key":"dc:date.available","label":"Dc Date Available","values":["2010-01-12T17:49:36Z"]},{"key":"dc:date.issued","label":"Date","values":["2006"]},{"key":"dc:publisher","label":"Institution","values":["University of Missouri--Columbia"]},{"key":"dc:type","label":"Dc Type","values":["Thesis"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["Journalism (MU)"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Masters"]},{"key":"thesis:degree_name","label":"Degree Name","values":["M.A."]},{"key":"thesis:institution_name","label":"Thesis Institution Name","values":["University of Missouri--Columbia"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language","label":"Dc Language","values":["English"]},{"key":"dc:language.iso","label":"Language (ISO)","values":["eng"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier.doi","label":"DOI","values":["https://doi.org/10.32469/10355/4640"]},{"key":"dc:identifier.uri","label":"Identifier URI","values":["https://hdl.handle.net/10355/4640"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description","label":"Description","values":["The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file.","Title from title screen of research.pdf file (viewed on August 23, 2007)","Includes bibliographical references.","Thesis (M.A.) University of Missouri-Columbia 2006.","Dissertations, Academic -- University of Missouri--Columbia -- Journalism."]},{"key":"dc:description.abstract","label":"Abstract","values":["An experiment tested hypotheses predicting that social presence would increase participation and credibility on a newspaper website. Participants read four news articles in one of four conditions created by crossing two manipulations: use or absence of social language, and use or absence of a reporter photograph, both designed to increase feelings of social presence. Repeated measures ANCOVA was used to test the effects of the manipulations on social presence and regressions were used to test the effects of social presence on credibility and participation. In the first part of the experiment, it was found that social language increased social presence, but use of the photograph had no effect. In turn, social presence increased an expressed intent to participate on the news website, but did not result in an actual increase in participation. Social presence also significantly hurt credibility."]},{"key":"dc:title","label":"Title","values":["Two voices: social presence, participation, and credibility in online news"]}]}],"canonical_facts":{"dc:contributor.advisor":["Wise, Kevin Robert"],"dc:creator":["Hamman, Brian M."],"dc:date.accessioned":["2010-01-12T17:49:36Z"],"dc:date.available":["2010-01-12T17:49:36Z"],"dc:date.issued":["2006"],"dc:description":["The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file.","Title from title screen of research.pdf file (viewed on August 23, 2007)","Includes bibliographical references.","Thesis (M.A.) University of Missouri-Columbia 2006.","Dissertations, Academic -- University of Missouri--Columbia -- Journalism."],"dc:description.abstract":["An experiment tested hypotheses predicting that social presence would increase participation and credibility on a newspaper website. 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