{"id":{"repo_id":"missouri","oai_identifier":"oai:mospace.umsystem.edu:10355/43163"},"canonical_url":"https://search.dev.ndltd.org/etd/missouri/oai:mospace.umsystem.edu:10355/43163","repository":{"repo_id":"missouri","name":"University of Missouri","base_url":"https://mospace.umsystem.edu/oai/request"},"display":{"title":"She's too pretty : how model attractiveness and social comparison impact consumer self-esteem and purchase intention","abstract":"[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The current research was performed to determine the relationships between model attractiveness, social comparison, consumer self-esteem, and consumer purchase intention among females age 35 to 44. The author hopes that such research will provide advertisers with a better understanding of the complex relationships between factors leading up to the purchase of a product. In the present experiment, 233 female participants age 35 to 44 were presented with advertisements featuring lowly- or highly-attractive models (based on pretest data) after being given a predetermined social comparison treatment. Participants' self-esteem and purchase intention were also measured. Results showed that high model attractiveness lowers consumer self-esteem and increases purchase intention. Social comparison has a moderate effect on self-esteem and purchase intention; positive relationships occur in both scenarios. Additionally, higher consumer self-esteem tends to produce lower purchase intention for cosmetics while lower self-esteem tends to produce higher purchase intention. Implications for advertisers as well as consumers are discussed.","abstract_html":"[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The current research was performed to determine the relationships between model attractiveness, social comparison, consumer self-esteem, and consumer purchase intention among females age 35 to 44. The author hopes that such research will provide advertisers with a better understanding of the complex relationships between factors leading up to the purchase of a product. In the present experiment, 233 female participants age 35 to 44 were presented with advertisements featuring lowly- or highly-attractive models (based on pretest data) after being given a predetermined social comparison treatment. Participants' self-esteem and purchase intention were also measured. Results showed that high model attractiveness lowers consumer self-esteem and increases purchase intention. Social comparison has a moderate effect on self-esteem and purchase intention; positive relationships occur in both scenarios. Additionally, higher consumer self-esteem tends to produce lower purchase intention for cosmetics while lower self-esteem tends to produce higher purchase intention. Implications for advertisers as well as consumers are discussed.","abstract_has_math":false,"creators":["Slaton, Lorah"],"institution":"University of Missouri--Columbia","degree_name":"M.A.","degree_level":"Masters","degree_discipline":"Journalism (MU)","degree_department":null,"school":null,"contributors":[],"advisors":["Frisby, Cynthia M."],"committee_chairs":[],"committee_members":[],"year":2013,"date_issued":"2013","date_published":"2013","updated_at":"2026-07-24T03:08:32Z","subjects":[],"languages":["eng","English"],"rights":["Access to files is limited to the campuses of the University of Missouri with SSO login."],"rights_urls":[],"identifier_entries":[{"key":"dc:identifier.uri","label":"Identifier URI","values":["https://doi.org/10.32469/10355/43163"],"render_values":[{"text":"https://doi.org/10.32469/10355/43163","href":"https://doi.org/10.32469/10355/43163","code":true}]}]},"links":{"outbound_url":"https://hdl.handle.net/10355/43163","outbound_label":"Handle","outbound_source":"dc:identifier.uri"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor.advisor","label":"Advisor","values":["Frisby, Cynthia M."]},{"key":"dc:creator","label":"Author","values":["Slaton, Lorah"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.accessioned","label":"Dc Date Accessioned","values":["2014-06-10T21:08:31Z"]},{"key":"dc:date.available","label":"Dc Date Available","values":["2014-06-10T21:08:31Z"]},{"key":"dc:date.issued","label":"Date","values":["2013"]},{"key":"dc:publisher","label":"Institution","values":["University of Missouri--Columbia"]},{"key":"dc:type","label":"Dc Type","values":["Thesis"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["Journalism (MU)"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Masters"]},{"key":"thesis:degree_name","label":"Degree Name","values":["M.A."]},{"key":"thesis:institution_name","label":"Thesis Institution Name","values":["University of Missouri--Columbia"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language","label":"Dc Language","values":["English"]},{"key":"dc:language.iso","label":"Language (ISO)","values":["eng"]},{"key":"dc:rights","label":"Dc Rights","values":["Access to files is limited to the campuses of the University of Missouri with SSO login."]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier.uri","label":"Identifier URI","values":["https://hdl.handle.net/10355/43163","https://doi.org/10.32469/10355/43163"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description","label":"Description","values":["Abstract from short.pdf.","\"December 2013.\"","\"A Thesis presented to the Faculty of the Graduate School at the University of Missouri--Columbia In Partial Fulfillment of the Requirements for the Degree Master of Arts.\"","Thesis supervisor: Dr. Cynthia Frisby."]},{"key":"dc:description.abstract","label":"Abstract","values":["[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The current research was performed to determine the relationships between model attractiveness, social comparison, consumer self-esteem, and consumer purchase intention among females age 35 to 44. The author hopes that such research will provide advertisers with a better understanding of the complex relationships between factors leading up to the purchase of a product. In the present experiment, 233 female participants age 35 to 44 were presented with advertisements featuring lowly- or highly-attractive models (based on pretest data) after being given a predetermined social comparison treatment. Participants' self-esteem and purchase intention were also measured. Results showed that high model attractiveness lowers consumer self-esteem and increases purchase intention. Social comparison has a moderate effect on self-esteem and purchase intention; positive relationships occur in both scenarios. Additionally, higher consumer self-esteem tends to produce lower purchase intention for cosmetics while lower self-esteem tends to produce higher purchase intention. Implications for advertisers as well as consumers are discussed."]},{"key":"dc:source","label":"Dc Source","values":["Submitted by the University of Missouri--Columbia Graduate School"]},{"key":"dc:title","label":"Title","values":["She's too pretty : how model attractiveness and social comparison impact consumer self-esteem and purchase intention"]}]}],"canonical_facts":{"dc:contributor.advisor":["Frisby, Cynthia M."],"dc:creator":["Slaton, Lorah"],"dc:date.accessioned":["2014-06-10T21:08:31Z"],"dc:date.available":["2014-06-10T21:08:31Z"],"dc:date.issued":["2013"],"dc:description":["Abstract from short.pdf.","\"December 2013.\"","\"A Thesis presented to the Faculty of the Graduate School at the University of Missouri--Columbia In Partial Fulfillment of the Requirements for the Degree Master of Arts.\"","Thesis supervisor: Dr. Cynthia Frisby."],"dc:description.abstract":["[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The current research was performed to determine the relationships between model attractiveness, social comparison, consumer self-esteem, and consumer purchase intention among females age 35 to 44. The author hopes that such research will provide advertisers with a better understanding of the complex relationships between factors leading up to the purchase of a product. In the present experiment, 233 female participants age 35 to 44 were presented with advertisements featuring lowly- or highly-attractive models (based on pretest data) after being given a predetermined social comparison treatment. Participants' self-esteem and purchase intention were also measured. Results showed that high model attractiveness lowers consumer self-esteem and increases purchase intention. Social comparison has a moderate effect on self-esteem and purchase intention; positive relationships occur in both scenarios. Additionally, higher consumer self-esteem tends to produce lower purchase intention for cosmetics while lower self-esteem tends to produce higher purchase intention. 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