Child Friendliness of Restaurants: A Pilot Study

The objective of this study was to develop an instrument to measure the child friendliness of restaurants using a combination of previous literature and focus groups. The pilot study consisted of a thirty-six item survey instrument that was distributed to forty individuals. Among the forty individuals who received the survey instrument, thirty-three of them completed the survey. A panel of experts reviethe survey results using cognitive factor analysis. The experts were asked to place each item of the survey instrument into categories. From this, five factors emerged. These included: facilities, service, atmosphere, activities, and menu. Six items from the survey instrument were deemed unnecessary and did not easily factor into any of the five categories. These items were eliminated from the survey. As a unitary scale, measuring overall kid friendliness, the Cronbach's alpha = 0.937. Future research can expand on this survey instrument to include more participants testing for reliability and validity per Churchill's (1979) Instrument Development Steps.

Name thesis:degree_name

M.S. in Food and Nutrition Services

Level thesis:degree_level

Thesis

Discipline thesis:degree_discipline

Nutrition and Hospitality Management

Year dc:date.available

2013

Author dc:creator

• Bardwell, Amy McCluskey

Contributors dc:contributor

• Tanya Ruetzler
• James Taylor
• Anne Bomba

• Child Friendly
• Restaurant
• Nutrition

Repository record dc:identifier

https://egrove.olemiss.edu/etd/1311

OAI identifier oai:identifier

oai:egrove.olemiss.edu:etd-2310