A Social-Cognitive Approach To Marketing Ethics: Institutionalization, Integrity, And Power

Presented for a dissertation, I report on a survey-designed study that empirically investigates the relationship between environmental and individual traits leading to the practice of ethical behavior within a marketing firm. Drawing upon extant ethical constructs, and using both the General Theory of Marketing Ethics and Social Cognitive Theory as guides, I find strong support for the potential synergy between individual tendencies and firm characteristics in order to facilitate ethical behavior on the part of marketing employees. In addition to shoring up earlier constructs, I discovered surprising relationships between the individual and firm dynamic, where the effects of certain characteristics (such as firm tightness-looseness) do not act as one would have imagined, leading to a new school of thought for how to implement a culture of ethics within the marketing industry.

Name thesis:degree_name

Ph.D. in Business Administration

Level thesis:degree_level

Dissertation

Discipline thesis:degree_discipline

Marketing

Year dc:date.available

2012

Author dc:creator

• Nishihara, Ceri

Contributors dc:contributor

• Scott Vitell
• Milorad Novicevic
• Douglas W. Vorhies

• Marketing

Repository record dc:identifier

https://egrove.olemiss.edu/etd/1063

OAI identifier oai:identifier

oai:egrove.olemiss.edu:etd-2062