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Middlesex University
Understanding the concept of trust within the context of celebrity endorsement and examining its effects on advertising credibility, brand credibility, corporate credibility, and corporate image: a study from the perspectives of consumers in United Kingdom
Degree
thesis:*- Level dc:type.qualificationlevel
- PhD thesis
- Grantor dc:publisher.institution
- Middlesex University
- Year dc:date.issued
- 2018
Author and committee
dc:creator, dc:contributor.*- Author dc:creator
-
- Hussain, S.
Identifiers
dc:identifier.*- Identifier
- oai:repository.mdx.ac.uk:879y3
- OAI identifier oai:identifier
- oai:repository.mdx.ac.uk:879y3