Erfolgsfaktoren für die Implementierung eines digitalen betrieblichen Gesundheitsmanagements in österreichischen Klein- und Mittelunternehmen – Eine empirische Analyse

The increasing digitalisation of modern life presents healthcare systems with both new opportunities and challenges. Especially in the corporate context, there is a growing tendency for workplace health promotion initiatives to adopt digitalised processes. Despite the widespread recognition of digital corporate health management as the future of corporate health management and the growing relevance of digital health applications in workplace settings, the implementation of digital health solutions at the organisational level remains a significant challenge. The current state of practice demonstrates a lack of scientific foundation regarding the precise strategies and success factors that are required to integrate digital health applications into an organisation's workflows. Given that 99.6% of all Austrian businesses are small and medium-sized enterprises, this dissertation aims to identify the key factors that contribute to the successful implementation of a digital corporate health management, with a particular focus on the peculiarities of small and medium-sized enterprises. Based on these findings, explicit recommendations are put forth to facilitate the future adoption and operationalisation of digital corporate health management initiatives. The research involved a systematic literature review, which was complemented by 14 semi-structured interviews with experts from small and medium-sized enterprises in Austria. To analyse the interviews, Mayring's qualitative content analysis methodology and the software MAXQDA were employed. The results indicate that the implementation of a sustainable digital corporate health management is contingent on a number of crucial factors. These factors include the specific digital health applications, organisational structures, involved stakeholders, external frameworks, network effects, legitimacy proofs, systematic implementation processes, and a focus on current developments as well as future prospects in the corporate health sector. In this regard, a total of 24 action recommendations for practice and research have been proposed. This dissertation contributes to closing existing research gaps by providing the first theoretically and empirically based study on the digital corporate health management of small and medium-sized enterprises in Austria while offering practical guidance for future implementation enterprises.

Name dc:type.qualificationname

DBA

Level dc:type.qualificationlevel

DBA thesis

Grantor dc:publisher.institution

Middlesex University / KMU Akademie & Management AG

Year dc:date.issued

2025

Author dc:creator

• Wieser, A.

Identifier

oai:repository.mdx.ac.uk:33q038

OAI identifier oai:identifier

oai:repository.mdx.ac.uk:33q038